under Armour's turnaround strategy in 2018: Efforts to revive North American Sales and profitability
Sugandha
ws06a_CompetitiveFactors.docWORKSHEET 6a – COMPETITIVE ANALYSIS PROFILE
EXTERNAL ENVIRONMENT
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Business ( |
Rival A |
Rival B |
Rival C |
Rival D |
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Competitive Factors ( |
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Product Uniqueness |
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Relative Product Quality |
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Price |
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Service |
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Availability/Convenience |
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Reputation/Image |
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Location |
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Advertising & Promotional Policies |
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Product Design |
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Caliber of Personnel |
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Raw Material Cost |
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Financial Condition |
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Production Capabilities |
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R & D Position |
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Variety/Selection |
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Total Score: |
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Using a rating of 1 to 5 (5=high, 1=low), evaluate the effectiveness of rivals’ strategies and resource strengths and weaknesses now and five years from now. Try to predict your competitors’ next strategic moves. Summarize your key findings here.
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Source: Adapted from Fry, F.L., & Stoner, C.R. (1995) Strategic planning for the new and small business. Chicago: Upstart Publishing Co., p.42.
