Essay response. #3

BUS 335 WRITTEN RESPONSE #3 Questions on Chapter 9 Developing and Organizing the Presentation and Chapter 10 Verbal and visual Support (text: Communications at work)

Apply the course concepts described in Chapters 9 and 10 to answer the questions below. Consider the concepts and considerations for effective presentations from Chapter 9 and the functions and types of supporting material that are beneficial as described in Chapter 10 in formulating your answers. Written responses must be typed, size 12 font, double spaced and written in proper English in complete sentences. Bullet points are acceptable but should be introduced by complete sentences. The most important objective is to answer sufficiently to demonstrate understanding. Estimated length 4-5 pages

Grading criteria: total possible points 50.

Part I

Chapter 9 Concept Questions (Total 12.5 points; points as indicated per question)

1) In your own words, contrast the following: general goal, specific goal, and thesis statement. Give an example of each. (7.5 points)

2) Which demographic and cultural factors of an audience do you think a speaker should pay most attention to during audience analysis? Explain your answer, giving examples. (5 points)

Part II

Chapter 10 Concept Questions (Total 10 points; points as indicated per question)

1) You learned the value of using low-level abstractions to explain your ideas clearly. How can you apply this concept to your use of supporting materials in presentations? (5 points)

2) Review the various types of Verbal Support for presentations in Table 10-1 on page 298. Identify the one type that you think is most effective, define what it is and explain why you think it is most effective. Identify the one type that you think is least effective, define what it is and explain why you think it is least effective. (5 points)

Part III

Strategic Case “Fresh Air Sports” on page 252 Read and evaluate the case by answering the questions 1,2, 3 and 4 on page 253 for Chapter 9 and 10, restated below. Note that there are additional details required for question 3. (27.5 points; points as indicated per question)

1) What is the general goal for each of the four presentations described in the case study? Create a specific goal for each one. (5 points)

2) What factors outlined in Chapter 9 (audience, occasion, and speaker) should Sandy and Woody consider for each of the four presentations described in the case study? (7.5 points)

3) Construct an outline for ONE of the four presentations described in the case study, based on your analysis in questions 1 and 2. Include purpose, thesis, material for the introduction, the main points in the body (sub points are not required), the conclusion and transition statements you would use to connect the introduction, main points, and conclusion. [Refer to Figure 9.3 on page 272, make any assumptions you need to in terms of detail to compete your outline]. (10 points)

4) For each main point in the body of the presentation outline you developed in question 3, identify at least one type of supporting material you could use to make the point clearer more interesting, or more persuasive. (5 points)

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