Written report

WRITTEN REPORT

• Provide an executive summary (should be the first page but completed after you complete all the work)

• What is the company’s business model? Please elaborate.

o Do you believe the company’s business model is working?

▪ If yes, why and how are the business model working?

▪ If no, why is the business model not working?

• What is the company’s current business strategy? Please explain.

o Do you believe the current business strategy is working?

▪ If yes, why and how are the current business strategy working?

▪ If no, why is the current business strategy not working?

• What is one and/or two of the company’s current main corporate strategy(ies)?

o Do you believe this current strategy/those current strategies is/are working?

▪ If yes, why and how are the current corporate strategy(ies) working?

▪ If no, why are the current corporate strategy(ies) not working?

• What is the company’s competitive advantage?

• What is the company’s major problem (i.e., What decisions must be made? What choices must be faced?)?

o Who has endured this problem before?

o How did they handle it?

o How much did it cost them?

o How long did it take them to implement the plan?

• Using the company’s mission statement,

o Identify which components were utilized.

o Create your “improved” mission statement utilizing all components and identify each component in your “improved” mission statement.

• Prepare internal and external analyses.

o Conduct an external analysis.

▪ Prepare an environmental analysis (PESTEL framework).

▪ Develop an industry analysis (Porter’s Five Forces) w/ the Sixth Component

• Conduct a competitive analysis.

• Is the industry attractive (e.g., when answering this question consider the size of the industry; is the industry as a whole growing, or shrinking; are there opportunities for overlapping into a different existing market; and consider your Porter Five Forces?

o How attractive is the industry to companies currently in the industry?

o How attractive is the industry to companies who would like to enter the industry?

o Conduct internal analysis.

▪ What are the company’s internal strengths and weaknesses?

▪ How would you describe the company’s financial condition? How would you describe the company’s financial condition compared to its competitors?

• Prepare a comparative performance analysis using backward looking performance measures (accounting profitability performance diagnosis using the ROIC).

• Prepare a comparative performance analysis using forward looking performance measures (Shareholder value creation).

• Develop a strategy or strategies (SWOT/TOWS Matrix) to rectify the problem identified.

• What do you believe will be the reactive strategies created and implemented by the company’s competition?

Different Doc for ORAL PRESENTATION

• What is the precise problem facing our company? What underlying industry or company factors and/or issues creating the problem?

• How financial sound is the company? Please explain.

• How will all the companies in the industry loss or gain from the problem as they are currently positioned?

• What specific actions should our company take to respond to the problem and why?

• How are the competing firms likely to respond to our company’s actions?