PERSUASIVE ACTION REQUEST EMAIL

10 pts

Proficient

* No errors in grammar, punctuation, or spelling. * Consistently writes well-constructed sentences with varied structure and length. * Uses varied and advanced vocabulary that effectively communications ideas.

7 pts

Acceptable

* Only minor errors in grammar, punctuation, and spelling with typically only 1 or 2 errors per pages. * Writes sentences that read naturally but tend to have similar structure and length. * Uses vocabulary that communicates ideas adequately but lacks variety

4 pts

Unacceptable

* Repeated errors in grammar, punctuation, and spelling. Requires significant proofreading and edits. * Writes sentences that are repetitive or incomplete, and some are difficult to understand. * Uses simple vocabulary, and some vocabulary is used inaccurately or in a way that makes meaning unclear.

10 pts

Proficient

* Email appearance and message are very professional. * Message uses 'you' viewpoint. * Message demonstrates courtesy (tactful, follows standards of business etiquette); care (error-free, careful attention to detail); and conventionality (fully meets professional standards for message type or demonstrates high-quality creativity). *

7 pts

Acceptable

* Email appearance and message are mostly professional. * Uses 'you' viewpoint part of the time. * Message may have minor issues with courtesy (using too casual of a tone); care (some inattention to detail); or conventionality (not fully meeting professional standards for message type). *

4 pts

Unacceptable

* Message and email is unprofessional. * Clearly written with sender viewpoint (i/me). * Message has significant issues with courtesy (tone is offensive, violates standards of business etiquette); care (sloppy, careless, filled with errors that detract from credibility); and/or conventionality (not conforming to professional or classroom standards).

10 pts

Proficient

* Email is very easy to read, with a clear and logical structure and flow of analysis and smooth transitions between sections and ideas. * Uses attractive and creative formatting of tables, graphs, and figures. * Follows all assignment guidelines. * Indirect style was used

7 pts

Acceptable

* Email contains all required sections, has a logical flow, and generally smooth transitions between sections and ideas. * Acceptable formatting for tables, graphs, and figures. * Follows most assignment guidelines. * Indirect style was mostly evident

4 pts

Unacceptable

* Email is poorly organized, does not flow well, and lacks smooth transitions between ideas. * Inappropriate formatting for tables, graphs, and figures. * Failed to follow the assignment guidelines. Missing several details making it an indirect style.

15 pts

Proficient

* Topic/problem is clear and well defined. * Extensive depth of analysis and use of evidence is excellent. * All claims are clearly supported by highly-relevant, high-quality evidence. * Evidence is presented skillfully and accurately. * Both sides of issues are given.* Requests a specific action based on evidence. * Citations and/or analysis description establish credibility of evidence.

10 pts

Acceptable

* Clear topic/problem. * Adequate depth of analysis and use of evidence is good. * Most claims are supported by relevant evidence. * Evidence is presented accurately, even if inefficiently. * Important details missing, no benefits. * Call to action is included, but not clear. * Citations credit original sources.

5 pts

Unacceptable

* Topic/problem is not clearly identified. * Opening paragraph does not fit letter type. * Limited depth of analysis and use of evidence is problematic. * Little or no evidence is provided to support claims, evidence is dubious, or is presented deceptively or with significant inaccuracies. * Missing several details, no benefits. * Call to action missing. * Citations and/or analysis description are missing.

5 pts

Proficient

* Included course name in the subject line * Greeting * Body text in email not as an attached document * Closing/Signature * Signature File

3 pts

Acceptable

* One piece of the etiquette guidelines was done incorrectly: course name in the subject line * Greeting * Body text in email not as an attached document * Closing/Signature * Signature File

1 pts

Unacceptable

* Two or more parts of the etiquette guidelines were done incorrectly: course name in subject line * Greeting * Body text in email not as an attached document * Closing/Signature * Signature File