Emergency Research Paper

School of Business Undergraduate Core Curriculum Rubric

SLO # 1: Students will compose clear, concise forms of written communication to effectively convey ideas and information associated with business topics.

WRITTEN COMMUNICATION

Excellent

(4)

Proficient

(3)

Developing

(2)

Unsatisfactory

(1)

SCORE

Organization

Organization is excellent and exceeds expectations; clear and well stated introduction; main points are identified and argued, with a structure that flows logically from point to point; clear summary and conclusion.

Organization is proficient and meets expectations; introduction and main points are identified, even if some transitions are somewhat sudden; summary and conclusion are clear.

Attempts to create an organized structure; abrupt jumps; some of the main points and conclusion are unclear.

Unable to demonstrate clear organization with no main points; unclear transition and weak conclusion.

Mechanics

Grammar and spelling are correct; conforms to prescribed style and format; uses language, terminology, graphics, or other means of communication that is sophisticated, accurate and clear for the business environment.

Grammar or spelling errors minimal; prescribed style and format is followed; uses language and/or terminology that satisfies all aspects of the message requirements but does not show mastery of business language / terminology.

Several instances of improper grammar, spelling and punctuation; uses language / terminology that is adequate but sometimes vague and / or inappropriate for the business environment.

Writing is unclear; improper use of grammar, spelling and punctuation; unable to incorporate business terminology and is inadequate for the business environment.

Quality of Writing

Articulates ideas clearly; presented neatly and professionally; demonstrates mastery use of professional style for the business environment.

Articulates ideas; presented neatly; uses a professional style to satisfy requirements of the message for the business environment

Ideas are somewhat unclear; attempts to address the message but occasionally detracts from it; sometimes vague and seemingly inappropriate for the business environment.

Ideas are not clear; unable to identify and / or address the message; does not meet basic standards for the business environment.

Sources and Evidence

Demonstrates skillful use and identification of various high-quality, credible, relevant sources; (primary, secondary applied and scholarly research); aligns findings directly to message; where appropriate-attributes sources completely.

Demonstrates consistent use and reference of credible relevant sources; (primary, secondary applied and scholarly); links findings to message; where appropriate - attributes sources.

Demonstrates an attempt to use credible sources; (primary, secondary applied and scholarly); alignment between findings and general message somewhat unclear; where appropriate - inconsistencies with attributing sources.

Demonstrates very little attempt to use sources; (primary, secondary applied and scholarly); insufficient findings to support message; where appropriate - lacks attributes to sources.

TOTAL MINIMUM SCORE of (12) required with a minimum score of (3) in each category