business

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MR 1 (Honours) Business Studies

Marketing Research

Fall semester 2019

Module Leader: Kim M. Adamsen

Description Written Assessment

Grading: 40% of total mark

Deadline: Written Report due by Friday November 8th at 12.00 . If your paper is not handed in by the

deadline in both paper format and electronically, you will be awarded a 0 marks.

Format:

• Written report in Word, one printed copy to hand in to the tutor and one electronic copy.

• The document must have a front page with:

o Your name

o The assignment number

o The name of the course

o The title of your paper

o The date

• The document should have page numbers on the bottom right hand corner of each page.

• The font used should be Calibri 11.

• The electronic files must:

o Be named as follows: SURNAME_Name_MR1_WA_DATE

o Be uploaded on “Remind” and “Turn-it-in”

o Hard copy to Professor Kim M. Adamsen

• The document should have the following sections:

o Executive Summary

o Content Outline (Index)

o Context

o Body of content (elements outlined below)

o Conclusion

o References

Length: 1,500- 2,000 words

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Content:

You will be given a subject from your professor.

Given the company or topic that you have been given to work with.

Explain and analyse in relation to the company, with the use of models when necessary, the following

elements:

• The company’s problem and the reason for why the company need to make a Marketing

Research study

• What are the Marketing Research objectives? What information must be collected to solve the

problem? And why? From whom will it be gathered? And how?

• What Marketing Research Methodology or Methodologies will you use? And why?

• Statement of deliverables, and why?

• What will the costs be?

• Timetable for research phases

Please note:

You will be asked to make a presentation in class during November 2018, where you will be evaluated

on both the report and the presentation of it, on the following parameters:

• Preparation

• Referencing & Research

• Design & Structure

• Research Objectives

• Research Methodology

• Each spelling mistake = -1 point in the marking

• Copying will not be tolerated (text nor images). You are expected to reference content that you

use from other sources.