Writting Journal

TOOLS OF PERSUASION

There are different persuasion tools used afferent form of conversations, especially in a brand advertisement. From one of the best and most famous Coca-Cola commercial, a song features as a persuasion tool. The song, brother by Avicii, is used in the song to illustrate how brothers’ sand for each other. Alongside with an illustration, two brothers are used and featured together everywhere and in anything they do. The order brother molests the younger ones in a way, but n an instance when he finds him being molested by other boys, he immediately stops it. This is where the older brother stops other boys from snatching a Coca-Cola from his brother. This action is used as a tool of persuasion whereby Coca-Cola identifiers it's brand as one which people compete to have. Here, they persuade consumers to grab a cola whenever they come across it. Just like this stranger boy, they had to snatch it from a boy who seemed not to realize the value of the drink he was having. Therefore, the song identifiers Coca-Cola as a brand that is always with you, wherever you are and in whatever you are doing. Everywhere these brothers were there was a Coca-Cola nearby, which is product placement. Therefore, the company promotes their drink as one that can be shared among family members and even by individuals. In the end commercial, Coca-Cola again brings back the molesting nature of the bigger brother. However, this form of persuasion is to express the joy that is associated with Coca-Cola, although the older brother had mistreated his mat, they both laugh at each other. This is a form of persuasion that identifies Coca-Cola as a drink that one can have and enjoy good moments all the time.

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This video commercial is retrievable from https://youtu.be/qdPXQLrueRg