Retail Management Assignment

(5)

High Degree

of Competence

(4)

Clear

Competence

(3)

Competence

(2)

Developing Competence

(1)

Seriously Flawed/ Deficient

Thesis

Clearly states thesis.

States thesis.

Adequately states thesis.

Lacks a clear thesis.

Lacks a thesis.

Organization and Development

Organizes and develops ideas logically and completely.

Organizes and develops ideas.

Shows adequate control over organizing and developing ideas.

Shows inadequate control/lapses in organizing and developing ideas.

Significant lapses or little organization; little development of ideas.

Connection of Ideas

Makes sophisticated connections between ideas.

Makes clear connections between ideas.

Makes adequate connections between ideas.

Makes weak or few connections between ideas.

Makes inappropriate or few connections between ideas.

Examples and Details

Supports ideas with well chosen examples/detail.

Supports ideas with relevant examples/detail.

Supports ideas with adequate examples/detail.

Lacks sufficient or appropriate examples/detail.

Includes few or no examples or details to support ideas.

Sentence Structure: Variety/Clarity

Varies sentence form; uses complex structure correctly and effectively.

Uses some sentence variety; sentences are consistently clear.

Uses simple sentence structure that is correct and clear.

Has errors in sentence structure; uses same form to excess.

Makes frequent errors in sentence structure.

Language: Vocabulary and Diction

Is articulate in using both technical and general purpose language.

Is exacting in using technical language; uses conventional language fluently.

Uses appropriate technical language; uses conventional language correctly.

Uses words or terms incorrectly; uses vague word choices.

Makes extensive errors or consistently vague word choices.

Grammar, Spelling, Punctuation, Mechanics

Is generally free from errors in all basic elements.

Is generally free from errors in each basic element – grammar, spelling, punctuation and mechanics.

Has basic control of each element but displays some errors in grammar, spelling, punctuation, or mechanics.

Shows a pattern of errors and problems in one area – grammar, spelling, punctuation, or mechanics.

Shows extensive errors in more than one area – grammar, spelling, punctuation, or mechanics.

Audience Selection

Clearly appropriate audience targeted; word choice is clearly appropriate for the given audience.

Somewhat proper audience targeted; word choice is somewhat appropriate for the given audience; rarely uses overly technical or overly simplistic language.

Adequate selection of the audience; word choice is somewhat appropriate for the given audience; sometimes uses overly technical or overly simplistic language.

Somewhat inappropriate selection of the audience; word choice is somewhat inappropriate for the given audience; language is many times too technical or too simplistic, too formal or too informal.

Inappropriate selection of the audience; word choice is inappropriate for the given audience; language is either overly technical or overly simplistic, too formal or too informal.