writing Communication

BCO 113 Writing Communication Skills Academcic Writing Task brief & rubrics

Final Task: Academic Writing

 This task is to be completed individually.

 You will be writing a 5-paragraph essay on one of the following topics:

1. The way in which Covid19 will change the business environment (choose a particular industry)

2. The role of artificial intelligence in improving business practices

3. The power of the green consumer to push companies to implement more csr practices

 Your essay must include a clear thesis statement.

 Your essay must be accompanied by a detailed outline.

 You must upload your document via TurnItIn in Moodle.

Formalities:

 Write between 1000-1500 words

 Cover, Outline, and References are excluded from the total wordcount.

 Font: Arial 12,5 pts.

 Text alignment: Justified.

 The in-text References and the Bibliography in Harvard referencing style.

Submission: Week 8 – Via Moodle (Turnitin). Sunday, 18th July 2021, before 23.59CET (Barcelona time).

Weight: This task is a 60% of your total grade for this subject.

It assesses the following learning outcomes:

• Understand the differences between business and academic writing.

• Illustrate an awareness of how to apply principles of proper referencing, paraphrasing, summarizing, and quoting other authors’ work.

Rubric Academic Writing

Exceptional 90-100 Good 80-89 Fair 70-79 Marginal fail 60-69

Knowledge & Understanding

(20%)

Student demonstrates excellent understanding of key concepts and uses vocabulary in an entirely appropriate manner.

Student demonstrates good understanding of the task and mentions some relevant concepts and demonstrates use of the relevant vocabulary.

Student understands the task and provides minimum theory and/or some use of vocabulary.

Student understands the task and attempts to answer the question but does not mention key concepts or uses minimum amount of relevant vocabulary.

Application (30%) Student applies fully relevant knowledge from the topics delivered in class.

Student applies mostly relevant knowledge from the topics delivered in class.

Student applies some relevant knowledge from the topics delivered in class. Misunderstanding may be evident.

Student applies little relevant knowledge from the topics delivered in class. Misunderstands are evident.

Critical Thinking (20%)

Student critically assesses in excellent ways, drawing outstanding conclusions from relevant authors.

Student critically assesses in good ways, drawing conclusions from relevant authors and references.

Student provides some insights but stays on the surface of the topic. References may not be relevant.

Student makes little or none critical thinking insights, does not quote appropriate authors, and does not provide valid sources.

Communication (30%)

The student shows exceptional understanding of paraphrasing and summarizing skills. The student quotes exceptionally well to support his/her ideas. Flawless use of Harvard referencing conventions. Flawless grammar, spelling and correct wordcount.

The student shows good understanding of paraphrasing and summarizing skills. The student quotes well to support his/her ideas. Makes correct use of Harvard referencing conventions. Good grammar, spelling and close to correct wordcount.

The student shows marginally inadequate understanding of paraphrasing and summarizing skills. The student uses quotes that are sometimes irrelevant to his/her ideas. Makes use of Harvard referencing conventions sometimes or with many mistakes/omissions. Some clarity and concision. It may be slightly over or under the wordcount limit. Some misspelling errors may be evident.

Student communicates their ideas in a somewhat unclear and unconcise way. Does not reach or does exceed wordcount excessively and misspelling errors are evident. The student does not show understanding of paraphrasing and summarizing skills. The student uses quotes that are irrelevant or does not quote at all. Incorrect use of Harvard with multiple errors or fails to use said conventions.