Week 6 Writing Assignment Marketing

STRATEGIC MARKETING 1

Ford Motor Company

Professor Engle

March 29, 2020 Ford Motor Company

Part 1 - What is Strategic Marketing?

Creating value for Customer

Ford has a business model that is its principle plan – ONE Ford plan. This strategic plan comprises of four basic points that make the environment for Ford to lead globally. Following are these points

· Top prior management aggressively working on current market demand and change the model mix to maximize the profit and market share.

· Design and create those products that are in the current wants and needs of the customer.

· To improve balance sheet plan and Apply

· Finally, the Synergy work as team one unit

Ford determine to "produce and deliver a great product, A strong business, and better world" by "creating value consistent with the long-term preservation and enhancement of environmental, social and financial capital."

The Role of Customer in the Company

Vision & Mission Statement

Vision Statement of Ford is “to become the world’s most trusted company, designing smart vehicles for a smart world”

Mission Statement:

1 Team – 1 Plan – 1 Goal

One Team – individuals are cooperating as a lean, worldwide venture for car initiative.

One Plan

· Aggressively rebuild to work productivity at current interest and changing model blend.

· Accelerate the improvement of new items our clients need and worth.

· Finance and design and improve our asset report.

· Work together viably as one group.

One Goal

A current reasonable Ford conveying productive development for all.

SWOT Analysis

Strength and Weakness are internal controlled and the company can control them by changing policies and working structure. On the other hand, Opportunities and Threat are the external factors that are not in the control of the company but the company can take such steps that can reduce their effect on the company environment and work.

Strength

Ford is a well-known company. Its brand value is 11.21 Billion US Dollars. The R&D of FMC is the best development institute in the world as it focusses on continuous improvement and hence becomes a customer satisfied firm by making the most reliable cars with high fuel efficiency and also some work in e-cars. It has a diverse offering from commercial trucks and other cars to a personal car. It also offers sports and SUV it has a wide variety of portfolios. After purchasing other small firms, it has increased his network and also the offering list. In 62 countries ford is present as a manufacturing company.

Weakness

One of the weaknesses of FMC is the two major recalls that are in May 2015 due to the failure of Taketa airbag and other in 2016 when it recalls 830000 vehicles of ford and its subsidiary Lincoln. As it has a manufacturing plant in different 62 countries, there remain some minor faults in quality. High cost as compared to European and Chinese cars so that also becomes a weakness for Ford.

Opportunity

As ford is not in Asia pacific so it so there is an opportunity to grow market in the Asia Pacific, the ways are to introduce it on manufacturing plant or the strategic partnership with already present companies. The new green technologies like E cars are also the opportunity for Ford to work in this field as it has strong R&D. In recent time new technology like Self driving cars that’s also a good opportunity for Ford.

Threats

` There is already tough competition between its rivals like Tesla, Tata, and Toyota. The increasing prices of steel and other raw material also affects directly the profits of the company. The new regulations and laws regarding automakers are changed a lot due to environmental conditions. That acts as a threat to all automakers.

Competitive Analysis of Ford

The competitive advantage of Ford Motor is comprised of some factors, that are constantly improving strategies, and the other one is bringing innovation in the industry. When we talk about the competitive edge of FMC the fuel-efficient cars are the innovative factor and their centralized decision making and decentralization of policy implementation is an improvement in strategy. The Centralized decision making involves the top management to decide the market opportunity and the engagement on product development and customer satisfaction. To improve its value chain, it uses an information system.

Part 2 - Customer Satisfaction

Customer Empowerment

Consumer info and good or bad criticism about an item is a significant capacity of customer strengthening. This procedure additionally permits the makers of a product to discover externally what are the customers need and want legitimately from the source rather than the external parties’ bases who thought they comprehend the customer’s wants and needs. As said by an ongoing yearly data report of sustainability, Ford, alongside tuning in such attributes which consumers are stating on the web, focus on online media and life since it permits constant, two-way commitment legitimately towards the customer.

The report expresses that Ford utilizes online networking stages, for example, Facebook, Instagram, Twitter, and YouTube to grab the attention of customers and engage with them. They likewise made a couple hashtags about that anybody can easily use to flaunt their F-150 in different conditions of environments rough and normal and performing different works. #F150, #Ford trucks, and #Ford off roads hashtags all brought about customers legitimately adding to Ford's advertising effort by giving reality base world intended content straightforwardly from the buyer.

Customer Loyalty

Ford Motor Co. is launching an airline-type loyalty program planned for improving customer loyalty and satisfaction and during purchasers back to the dealership to have their vehicles overhauled and serviced. The rewards program appeared Wednesday on the Ford Pass application that more than 1 million of the automaker’s vehicle proprietors as of now use. Purchasers of Ford automobiles since April 1 get three free support visits to their dealer and procure extra prize focuses on each excursion to the service bay. It’s a piece of a multiplying of uses Ford is making on customer care, the organization stated, without determining how much it's spending. 66% of Ford owners don't come back to the dealer to have their vehicle maintained, reflecting an industry-wide pattern of new-vehicle clients maintaining a strategic distance from sellers' administration offices since they consider them to be costly and awkward, Frederik Toney, leader of the automaker's client assistance division, told correspondents during a preparation Wednesday. Ford talked with customer-service pioneers, including Apple Inc., JetBlue Airways Corp. what's more Marriott International Inc., to build up the reward prizes program makes quicker and progressively helpful assistance tasks for its owners.

The focuses earned on Ford Pass Rewards can likewise be utilized to get limits on new vehicles. "Probably the greatest driver of client experience is: reward my devotion," said Elena Ford, boss client experience official and extraordinary incredible granddaughter of originator Henry Ford. "The general purpose of building a steadfastness program is to bring the clients back and keep them in the Ford family."

Customer Satisfaction

Along the roads recorded above about accepting customer criticism and complaint on different online platforms, Ford likewise additionally utilizes outside assets to screen and measure "things turned out badly." Ford's Quality Operating System (QOS) is tracking and screening consumer level of satisfaction depends on their products. They at the point take this information to enhance their products and service. Additionally, similarly, with numerous organizations, Ford performs surveys of customer satisfaction checks on a daily base.

In any case, such routinely surveys are not required significantly, but acquiring input can be troublesome on occasion. To cure client disappointment, Ford takes the outcomes from their inside QOS concentrates just as information from outer sources, for example, JD Power and Associates, the Global Quality Research System (GQRS), and the Automotive Performance, Execution and Layout (APEAL) Study.

Customer Privacy

Ford is committed to being a believed steward of the individual data you share with us. We gather and utilize this information to help satisfy and expand on Henry Ford's vision of giving moderate, safe transportation to everybody. Today, we depend on information to join cutting edge innovation into our items and administrations to improve quality, limit natural effect, and make them more secure and progressively pleasant to drive, claim, and use. This Privacy Policy clarifies our assortment, use, and sharing of individual data.

This Policy applies to Ford Motor Company and our controlled U.S. associates and auxiliaries (Ford). References to our "items" right now vehicles, extras, and different gadgets, and applications, sites, and administrations. This Policy applies to our items or Ford substances that show or reference this Policy. Our vehicles have frameworks that record information about vehicle execution, how it is driven or utilized, and where it is found. This information is gotten to, put away, utilized, or shared for an assortment of reasons, including onboarding your vehicle to make it work appropriately, offering mentioned types of assistance, customizing highlights, diagnosing and fixing vehicles, looking into upgrades to items and administrations, and to offer you items or administrations that may intrigue you, for example, fix administrations.

When all is said in done, information is put away in the vehicle and not open to Ford or others without physical access to the vehicle except if you utilize an associated administration, where accessible and prepared, or you have your vehicle adjusted by a Ford seller. At the point when we recover vehicle information, we secure it, and we share it just with specialist organizations who help us in playing out the administrations above and who are likewise committed to ensuring information.

Ford won't get to vehicle information without getting fitting assent, aside from in the great confidence conviction, as allowed by appropriate law, that such activity is important to (a) consent to law; (b) react to an official solicitation by police or other government specialists or outsiders acting with legal power or court request; (c) to guard the rights or property of Ford in a claim, or (d) to act under urgent conditions to secure the wellbeing of Ford representatives, clients, or general society. Ford alludes to Ford Motor Company and Ford associates. Different gatherings may try to get to information freely of Ford.

References

ford. (2020, Jan 1st). ford. Retrieved from ford: https://owner.ford.com/privacy/privacy-notices.html MARTINEZ, M. (2019, May 19). auto news. Retrieved from auto news: https://www.autonews.com/retail/ford-plans-several-initiatives-boost-customer-experience Seals, T. (2019, Sep 23). threat post. Retrieved from threat post: https://threatpost.com/ford-eyes-use-of-customers-personal-data-to-boost-profits/139209/ Rowland, C. (2017, February 5). Ford Motor Company SWOT Analysis. Retrieved March 29, 2020, from http://panmore.com/ford-motor-company-swot-analysis