writing assignment

Running Head: ISSUES AND TRENDS IN SPORTS ORGANIZATION 1

TRENDS AND ISSUES IN SPORTS ORGANIZATION 4

Writing Assignment 2: Current Issues and Trends in Sports Organization

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Writing Assignment 2: “The Value of Understanding Current Issues and Trends in Sports Organization”

The sports industry just like any other industry is highly dynamic and characterized by fast paced changes and emerging opportunities that are both exciting and challenging at the same time. The industry has grown to become a huge business that requires informed organization (Kay Biscomb, 2016). Sport management has grown to become a lucrative career opportunity for many including the managers and the sports persons. Anyone that interested in the professional management of sports must be conversant with the current issues and trends in sports.

Based on research, the sports industry has been experiencing changes including participation, technological adoption and implementation, increased interest of the young people in sports among other changes. Sports industry are being forced to shift their focus on the ever-growing number of fans and customers as well as the heightened chances of revenue generation. Sports is a largely people’s business and the use of technology to engage with the people has been on focus in the recent past (Chipman, 2015). This means that at one point, fans will soon begin to book tickets entirely on their phones and arenas will be entirely smart. This is just a simple illustration of how much dynamic the sport industry is and the rate at which it is getting transformed.

The sports industry is experiencing a whole new participation trend where women and children are becoming more actively involved in sports (Chipman, 2015). This implies that demographic changes should be anticipated and taken into account in future sport organization so as to accommodate the new trends. As is long known, fan loyalty plays a central role in the success of sports organizations. Understanding trends and current issues in sport organization will promote strategies and practices that promote fans loyalty as well as stakeholder satisfaction even greater.

Basically, understanding the current trends and issues in sports is paramount in becoming an effective sport management personnel in future. It will help make predictions and forecast and use innovations to maximize on the positive changes and minimize the negative impacts of negative changes. At the same time understanding current trends and issues in sports will provide a better understanding of the sports market and consumers who include viewers, the listeners, the diners, the gamblers, the fans. It is important as it will inform decisions regarding planning, organizing, staffing, directing, coordinating, reporting and budgeting for sports in future (M. W. Waldron, n.d).

Planning of sports involves sketching the goals and objectives of sports that need to be accomplished while organizing involves creating systems and structures that will coordinate sport activities. Staffing in sport organization entails selecting and training people according to emerging needs in sports and ensuring they have favorable working conditions (M. W. Waldron, n.d). Leaders in sport organization direct by making informed decisions and this influenced by accurate analysis if trends and issues in sports.

In conclusion, sports industry like any other industry is not resistant to change. There are forces within the industry that will always force the industry to change. Efficient management of sports will include adoption of innovations and techniques that ensure successful performance of the sport organizations. Understanding the trends will inform decision making so that demands and constraints are managed accordingly. This is critical in ensuring that relationships with key stakeholders are created and maintained and get and receive all the information that is needed to influence people who are central in the sports industry.

References

Chipman, I. (2015, May 1). Five Trends Shaping the Future of Sports. Retrieved from Stanford Business: https://www.gsb.stanford.edu/insights/five-trends-shaping-future-sports

Kay Biscomb, R. M. (2016). Current Issues in Contemporary Sport Development Edited . Newcastle Tyne, UK : Cambridge Scholars Publishing .

M. W. Waldron, J. V. (n.d). Chapter 13 - Improving the organization and management of extension. FAO. Org.