Memo writing

Date: February 15, 2016

To: Sally Evere, VP of Strategy Management

From: Eric Acklin, Manager of Starling Cafeteria

RE: Proposal to Include More Vegetarian Options

Proposal

After taking into account both staff and student input, I have prepared a proposal to expand the dining

options at Starling Cafeteria. The new meal options will address student requests for healthier options

and bring in additional customers.

Health Conscious Customers

Starling Cafeteria has maintained high quality meals but according to diners the menu has grown stale.

The meals favor high sugar and fat content while lacking in healthier options. This has slowly but

steadily reduced the overall number of diners by 0.5% to 2.2% on a monthly basis and in turn has

lowered monthly earnings.

Reinvigorating Meal Options

To combat the decline in diners and profit, I am recommending the inclusion of several vegetarian meal

choices over the next nine weeks. Two vegetarian options will be added each week for the first four

weeks, during the fifth week my staff and I will review what traditional meals have been ignored,

remove them and replace them with the vegetarian meals. During the remaining four weeks we will

phase out some of the sweet desserts with fresh fruit, granola, and other healthy selections.

Below is the proposed time table for each aspect of the transition.

Cost

The cost to initiate the transition:

Weekly Produce Cost: $4,000.00

Advertising on Campus: $200.00

Total Cost: $36,200.00

Advertising will be necessary to inform visitors of the changes taking place.

Conclusion

By making the adjustments listed, we will regain the diners we have lost and reduce food costs after the

initial nine weeks as we will have eliminated the least ordered meals. After six months with the new

menu, I predict we will no longer see a decline in diners and can expect a reliable growth of 3% to 4% on

a quarterly basis.

Respectively, I am asking for you to approve my proposal within the next three weeks. This would allow

me the time needed to get in the new produce in stock and train the kitchen staff before the Spring

semester starts.

7-Jan 14-Jan 21-Jan 28-Jan 4-Feb 11-Feb 18-Feb 25-Feb 3-Mar 10-Mar 17-Mar 24-Mar

Vegetarian Meals 1 & 2

Vegetarian Meals 3 & 4

Vegetarian Meals 5 & 6

Vegetarian Meals 7 & 8

Meal Replacement

Healthy Dessert 1

Healthy Dessert 2

Healthy Dessert 3

Healthy Dessert 4

Please contact me with any questions you may have.

Thank you,

Eric Acklin

Manager Starling Cafeteria

Starling University

123-456-7890 Ext. 121

[email protected]