communication

Week 1 Worksheet:

Media Tools Overviews and Theories

Name:

Directions: Complete this document by answering the following questions. You are expected to write a minimum of five sentences for each relevant question. Be as detailed as possible in your response.

1) Review the “50 of the Best Social Media Tools” article at: https://contentmarketinginstitute.com/2021/02/best-social-media-tools-top-marketers/ and make a note of the top 5 that you’re familiar with or could see yourself using.

Complete the following table with your top 5 here:

	Media Tool	Why did you pick this?
1
2
3
4
5

2) Review the “10 Tips for Building an Effective Marketing Strategy” at: https://www.thedrum.com/news/2016/09/24/ten-tips-building-effective-marketing-strategy

Do you agree or disagree with these tips? Why?

3) List as many of your favorite TV shows, movies, radio podcasts, etc. that you find entertaining. What is it about these that you listed in general do you like about them?

4) Review the “Media Effects Theory” article posted on ICON, then complete the following table, answering examples of media in general where you feel represents that theory.

Media Theory	Your Example
Cultivation Theory
Exemplification Theory
Uses and Gratifications
Third-Person Effects
Effects of Media Violence
Framing
Agenda-Setting
Priming