Examine Trust
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ILRDI001: Improving Engagement
Cornell University ILR School
Examine Trust and Fairness
In the course lectures on great examples, Professor Nishii shared three examples of companies that have taken steps to earn the trust of their employees:
· Campbell Soup Company: A former CEO wrote ten to twenty handwritten notes to employees each day to recognize them as individuals and to highlight their value for specific contributions.
· GE Healthcare: Employees were invited to meet with patients that benefitted from the lifesaving medical products they produced in their assembly line work. The goal was to show the employees how they make an impact and to see first-hand how they have something meaningful to contribute.
· Deloitte Audit: The company touts values of inclusion, collaboration, high performance, and opportunity. The company says that inclusion fosters innovation and is central to its lasting success.
Now you will conduct your own original research on one of these companies using articles, the company website, and reviews on employment sites to find out how it is viewed by their employees and by job candidates. See what you can uncover about the company’s employment brand and their bottom line. Look for evidence to support the assertion that this company’s engagement efforts are influencing overall performance.
Instructions:
1. Choose one of the companies above to examine.
2. Use any of the sources referenced above to research the company.
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Complete the following grid: |
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1. Which company did you choose to examine?
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Answer:
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2. What sources did you use to gather information? |
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3. How do you think the company is viewed by its employees and by job candidates? Explain your reasons for your answer. |
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4. Describe how you see the company’s employment brand. |
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5. What evidence did you find to support that this company’s engagement efforts are influencing its overall performance? |
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Summarize your conclusions: |
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What are the key takeaways for you after completing this examination?
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Save your work and submit it according to the instructions in the course.
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