Assignment: (minimum 1 page work) double space

STORY TELLING IN MARKETING AND SALES – Assignment

The Branding Story

Assignment Description:

During this quarter, we have talked at length about the importance of having a consistent message that pervades throughout all of a brand’s stories. Not only does the message have to resonate with the target market, it needs to convey the overall mission of the brand.

For this assignment, choose any 1 episode of the Business of Story Podcast https://businessofstory.com/storytelling-podcast/ and answer the followings: -

Answer the followings (minimum 350 words, combine 1 to 2)

1. In your own words, write a synopsis of the podcast episode that you chose that highlights all the main topic points.

2. Describe how design thinking relates to the content of your chosen episode.

Note: Write a minimum of 350 words for above 2 questions, conveying your own thoughts and views.