Research support

Prompt:

Prepare a strategic plan that contains the following sections:

· Executive Summary

· Company Overview ( with  ticker symbol)

· Company History

· Products and or services

· Operations

· Vision

· Mission Statement

· Corporate Values & Culture

· SWOT Analysis

· Competition

· Management team/Leadership

· Financial Outlook ( financial predictors)

· Strategies

· Conclusion

Instructions:

· Paper must be written in  7th Edition APA format using headers, headings, in-text references, reference page, 1' margins ( use template provided below)

· Make sure you use adequate, credible and reliable APA source citations to support your work.

· Assignments used in prior courses are  not  accepted for grading in future courses (ex: Marketing 600). 

· Review  DO NOT LIST OF COMPANIES (COMPANIES TO AVOID)  in below attached PDF.

· This strategic plan will incorporate what you have learned over the past 7 weeks.  Your company selection must be listed on either the NASDAQ  or NYSE (not OTC).

· To confirm your company is on the NYSE and or NASDAQ please use the following links to conduct a search

· Nasdaq Company Search

· NYSE Company Search

· You may review the sample strategic plans shared in the  resource section  and use them as a guide in developing your strategic plan. Please keep in mind that you must still meet the  20% similarity scan  requirements upon submission. Submittals of assignments/papers to previous courses are not accepted.

· Review the examples listed below prior to submittal. DO NOT SIMPLY COPY AND PASTE MATERIAL FROM THE COMPANY WEBSITE.

Important Notes:

· You must include a minimum of 6-9 sources and 3-4 must be from a peer-reviewed source (library/journal articles)

· Your paper should be in essay format;  not bullet format.

· Minimum 12 full pages of content (Word Document only no PDFs accepted) of strategic material (does not include cover page, executive summary nor reference pages); DO NOT GO OVER 14 pages of actual CONTENT (max content).

· All charts, graphs and pictures are to go in appendix (not a substitute for content)

· Once you submit your document to the assignment folder it will automatically be loaded to TURNTIN.COM within the course.

· Strategic Plan requires a similarity scan of 20% or less (the following will be excluded: headers, bibliography, etc. prior to instructor grading paper – focus on content of scan percentage)**