Work -14

2. Discussion2_Marketing Strategies: 2 page references in APA format use text books as references:

What do you see as some of the challenges that we will face in global marketing in the years to come? After reviewing this week’s resources and your research, in your own words identify and explain two challenges facing global marketing leaders. Explain the impact and provide at least one strategy to address and tackle each challenge identified.

Text book: Peter, J. P., & Donnelly, Jr., J. H. (2019). A preface to marketing management (15

th ed.). Columbus, OH: