work-12
Dongrim
Work_12.docx
1. Discussion1_Accounting for leaders: 2 page references in APA format use text books as references:
As you will see under the ungraded activity you need to select a publicly traded company that you will analyze in the next few weeks. For your discussion board post please locate the latest annual report for a publicly traded corporation of your choice. Attach a link or copy of the annual report to your post. In your post describe what is found in an annual report. For example, what are the different sections that can be found in them from what you see? Lastly, be sure to locate the income statement, balance sheet, and cash flow statement. List in your post which pages you found these on.
Text book: Managerial Accounting: Creating Value in a Dynamic Business Environment 12e (Hilton/Platt) McGraw-Hill (2019)
2. Discussion2_Marketing Strategies: 2 page references in APA format use text books as references:
Text book: Peter, J. P., & Donnelly, Jr., J. H. (2019). A preface to marketing management (15
th ed.). Columbus, OH:
Irwin/McGraw-Hill.
A Preface to Marketing Management (textbook) by Peter and Donnelly
Chapter 12: "The Marketing of Services"
The marketing of services is similar to the marketing of products, but there are some critical differences. This week we will explore those differences and how marketers work with them.
Overcoming the difficulties of services marketing involves helping the consumer recognize the quality of intangible services. One way is by developing tangible, “physical evidence” of quality such as cleanliness or an inviting space in which to receive the service. We will learn about others this week.
Learning objectives:
Explain the differences between services and goods when planning, implementing, and evaluating marketing strategies
Give examples of the importance of the customer service experience in services marketing
Explain how marketers can overcome the difficulties of services marketing
