help with marketing

Wool+Aid Task (read AFTER reading the Wool+Aid Case)

Read the  Wool+Aid Case  first. 

 

Your Group Marketing Plan challenge

Your group is to craft a strategic marketing plan for Wool+Aid that provides a launch marketing strategy in New Zealand that builds mass awareness quickly and cost-effectively. The launch needs to be for Kiwis who take part in active/outdoor activities. This launch marketing strategy will potentially be used as a 'template' for future country roll-outs. 

 

A message from Louise Cunningham, CEO of Wool+Aid

HAVE FUN! We are re-writing the history books with adhesive plasters and we’re happy to re-write the books on our marketing strategy approach. I am looking forward to reading the Top 3 Group Marketing Plans and meeting the Top Group (possibly with the founder, Lucas Smith).