Women on the Go is a start-up company that has over many years targeted women who cannot do clothing purchasing. The target is because there are women out there who do not know how to purchase their clothing and accessories. Therefore, assistance will be given by women on the go since that is the main aim of the company. This specific service will be aimed at rich customer who simply do not have much knowledge of the clothing industry and time to visit clothing stores in town. Despite all of these, such kind of people they have social obligation that they are supposed to meet, therefore Women on the go is there for me.
The business model for women on the go is the franchise business model, here the company has reach agreement with other clothing manufacturing companies that we will sell products to women on their behalf. It will be done in a percentage of the invoicing or sometimes a fixed fee depending on the particular agreement. The product line of the company will be women right casual, semi-formal look and gym wear and accessories.
Mission: Traditional, ethnic products creating sustainable employment for craftsmen and
artisans in rural India.
Target Segment: Focusing on women who are in need of dressing assistance for social occasions and are willing to have an organization which can style up their quotient.
Life Style: Affluent women who are rich of upper middle class or who are on business and corporate class.
Age group: 23 years and above
Geography: Anyone with any color, culture or Origin.
Geographical Places: Metros, tier 2 & tier 3 cities.
Product line: Dedication to dress women in formal and semi-formal look, right casual look, teamed with right accessories.
Tag line: Women on the go dresses you up.
Below is a market Research
1. Our company has decided to follow a mixed strategy here by combining both deductive and an inductive approach, using ethnographic research and a case study method.
We have decided that we will study the target section that the company has indicated above by initiating online programs where we will be able to know how many women want to up their dressing style quotient, idea to convert women to be buying our services, this will definitely create an idea in their mind that image and personal branding will make them in profession and person life.
2. We will also conduct online surveys of the targeted group in association with the lead up market brands like Dolce & Gabbana, Gucci and Louis Vuitton. With no doubt is that they will support us since they will be sure to be our future suppliers.
3. We conduct ground discussions with our own sales teams which is down on the market floor of leading garment accessories and shoe brands.
4. We will also have a promotion strategy, where we will be able to sit in promotions with a woman working in styling industry, like beauty salons, accessory shops, exclusive brands and jewelry stores. We will create games where to find out daily experience with this category of woman.
5. Guerilla Marketing Plan
One of my strategy in guerrilla marketing is giving everyone involved in the business either direct or indirectly a chance to market the business, for a customer a referral system will work. This is where a customer introduces another new customer to the business and he or she will be able to get some benefits such as discounts and many more. The company workers are going to be at the front line to market the business. The management has set up well planned budget of about ten thousand dollars to start a new coffee shop, the management has decided to budget the expense of the current shop and the estimated expense of the new coffee shop. The last step at our guerilla marketing is to refine and improve each and every strategy after a period of every six months. Data of things working in the business and those that don’t work all must be recorded and analyzed. After the findings proposal on the next year cycle to improve and refine will be discussed.
PEST Analysis:
Political:
Most tariff and non-tariff barriers which hindered international trade and impede the industry have been removed by the US apparel federation.
We have found that there is a non-qouta system which promotes growth of less expensive and easy to import stylish product from any international local.
Economical:
By 2030 the projected size is 385 billion USD.
Ease of trade will allow items to be easily available at a low cost.
Sociological:
We have to have a good reputation, we also have a critical working class and the social to maintain an image. We should also be trendy
Technological
We are committed to keep our customers updated on our website. We will also ensure that changing of looks on our peer groups and colleagues every day.
Reference
Cohen, W. A. (2006). The marketing plan. Hoboken, NJ: J. Wiley & Sons.
Westwood, J. (2016). How to write a marketing plan. London: Kogan Page.
Bord Tráchtála. (1993). The Marketing plan. Dublin: An Bord Tráchtála/The Irish Trade Board.
Thompson, M. L. (1984). Marketing plan.
https://www.cheshnotes.com/2017/09/pestelpestle-analysis-of-the-fashion-retail-industry/
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