capstone

Exec. Of Program

Carl Reynolds

Exec. Of Human Resources

tThomas Fortuna

Exec. Of Finance

Anthony Avery

Dir. Of Housing

Services

Kevin Paulin

Dir. Of Emergency

Services

Bill Guerrera

Dir. Of Quality Assurance

Interns

(Colleges/Agency for the Aging)

Case Mgrs./Specialist

Outreach, Housing, Employment, SOAR

Lydia Humbert

Sr. Manager

Outreach/Housing

Jeannette Negron

Sr. Manager

Employment/SOAR

Mission Statement

Woman’s Worth is a walk-in shelter that gives single homeless women from all walks of life a safe and habitable place to go during the night. Our mission is built on morals and values that can be passed down by our employees to clients, family and communities. Our organization’s foundation is built with employees that are highly skilled in cultural competency, community diversity and a compassionate hand. All women are considered mothers of the earth so let’s open our hearts and show homeless women what they are worth.

Vision Statement

“Crashing through the glass ceiling and breaking down the barriers to end homelessness one day at a time”.

Philosophies/Core Values

Respect – Our organization is a judgement free zone for single homeless women.

Safe Haven – This is a habitable place for homeless women to get away from the dangers of the night.

Compassion – Knowledgeable staff that is committed to providing services and understanding.

Product/Service Description

Definition of Product/Service

Woman’s Worth Walk-In Shelter is a temporary emergency residence for homeless single women, 21 years of age and older. This emergency residence will provide women a safe surrounding from the devastating effects of homelessness such as assaults, rapes, below temperature weather and other unfortunate circumstances. In the city of New Haven alone, there are multiple emergency shelters for families and walk-in emergency shelters for men, but an emergency walk-in shelter for single adult women does not exist. Statics say that women will be offered a place to stay for the night before men will be offered but at what mental, physical or emotional cost? Let’s pay the cost for the women of the world to have an emergency walk-in shelter and show these women that they are worth it.

Requirements

Any single woman age 21 and over who is literally homeless or

· Who has been discharged from another inpatient facility or hospital and are homeless

· Who has been referred by another facility or agency because of homelessness or full capacity

· Whom has been displaced from another city, state or country

· Whom walks in off the street for emergency shelter for the night

Woman’s Worth Walk-In Shelter is a temporary emergency residence for homeless single women, 2ge and older. This emergency residence will provide women a safe surrounding from the devastating effects of homelessness such as assaults, rapes, below temperature weather and other unfortunate circumstances. In the city of New Haven alone, there are multiple emergency shelters for families and walk-in emergency shelters for men, but an emergency walk-in shelter for single adult women does not exist. Statics say that women will be offered a place to stay for the night before men will be offered but at what mental, physical or emotional cost? Let’s pay the cost for the women of the world to have an emergency walk-in shelter and show these women that they are worth it.

MARKETING

Marketing Overall Size

*This budget is based on a yearly estimate of 1,557.00 single women being homeless in the state of Connecticut yearly.

Target Market

Homeless, single women from the age of 21 and older. Facilities such as hospitals and clinics, agencies such as DSS (Dept. of Social Services), and CAN (CT Access Network (211)). Women’s Coalition, DMHAS (Dept. of Mental Health & Addiction Services), SAMHSA (Substance Abuse & Mental Health Services Administration), Women Consortium, etc., and most of all the nearby communities.

Potential Market Risk

Personal Liability - For any small business owner, one lawsuit could potentially result in the loss of a business, or worse – the loss of personal finances and assets.

Insufficient Funds - As many banks are reluctant to lend money to sole proprietors who are lacking a proven track record of success, it can be extremely difficult for an entrepreneur to come up with the necessary funding to start a business. Even if enough funding is obtained for start-up, it is also important to have some extra cash as a cushion, should any unforeseen troubles occur.

Poor Planning - Too often, the excited and passionate entrepreneur becomes caught up in his or her vision without setting up a business plan that can turn that vision into a reality. It is imperative that a plan be put in place consisting of the company’s goals, potential problems and solutions, a marketing plan, and more.

Overly Ambitious Ideals - There is such a thing as growing too much, too soon. A number of small businesses that possess a high potential for success end up going under due to overexpansion. To avoid this pitfall, the entrepreneur must have the resources and funding that is necessary for growth.

Competition

Competitive Strategy

Statewide, 673 persons were living on the streets or in other places not intended for human habitation.

There were 667 individuals that went unsheltered in 2016. How many of them were men and how many of them were women? Research doesn’t show how many of them were men because there are walk-in shelters for me so the masses figure that these men are living out on the street by choice. However, the masses do not know show out of that 667 ratio, how many of them are women. Women don’t matter unless children are involved, and society don’t want to be held accountable or say homeless individual women exist because there is no walk-in shelter for these women. Woman’s Worth Walk-In Shelter would be the first of its kind. Women’s Worth Walk-In Shelter would be a safe transitional place for women to go until a bed becomes available in bigger facility (such as Columbus House).

Barriers

The only barrier that I could think of is funding. I don’t have my own money, so I would have to figure out how to apply for grants. Network with other organizations and coalitions to see if they would donate to my cause. A lot of people don’t want to acknowledge the fact that there is a waiting list for homeless women to get into a temporary shelter. However, I say if you have a bathroom for men and women, why not have a walk-in emergency shelter for both men and women. There is a family bathroom for women with children, even single men with children can use the family bathroom and the same goes for family shelters, so why not fund a single woman emergency walk-in shelter.