Expedia survives by research, and Technology to read hidden emotions.

February 25, 2016

Drake Bennett

Expedia Thinks It Can Help You Find the Dream Vacation You Didn’t ... http://www.bloomberg.com/news/features/2016-02-25/expedia-thinks-it-...

1 of 19 2/25/2016 9:06 PM

Photographer: Tina Schula for Bloomberg Businessweek

Expedia Thinks It Can Help You Find the Dream Vacation You Didn’t ... http://www.bloomberg.com/news/features/2016-02-25/expedia-thinks-it-...

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Expedia Thinks It Can Help You Find the Dream Vacation You Didn’t ... http://www.bloomberg.com/news/features/2016-02-25/expedia-thinks-it-...

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A test subject is mic’d up and observed through a two-way mirror. Photographer: Kyle Johnson for Bloomberg Businessweek

Expedia Thinks It Can Help You Find the Dream Vacation You Didn’t ... http://www.bloomberg.com/news/features/2016-02-25/expedia-thinks-it-...

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Expedia Thinks It Can Help You Find the Dream Vacation You Didn’t ... http://www.bloomberg.com/news/features/2016-02-25/expedia-thinks-it-...

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The test subject is wired with sensors that will record impulses in her facial muscles as she navigates the site. Photographer: Kyle Johnson for Bloomberg Businessweek

Expedia Thinks It Can Help You Find the Dream Vacation You Didn’t ... http://www.bloomberg.com/news/features/2016-02-25/expedia-thinks-it-...

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Expedia Thinks It Can Help You Find the Dream Vacation You Didn’t ... http://www.bloomberg.com/news/features/2016-02-25/expedia-thinks-it-...

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The observation room. Photographer: Kyle Johnson for Bloomberg Businessweek

Expedia Thinks It Can Help You Find the Dream Vacation You Didn’t ... http://www.bloomberg.com/news/features/2016-02-25/expedia-thinks-it-...

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Expedia Thinks It Can Help You Find the Dream Vacation You Didn’t ... http://www.bloomberg.com/news/features/2016-02-25/expedia-thinks-it-...

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Expedia Thinks It Can Help You Find the Dream Vacation You Didn’t ... http://www.bloomberg.com/news/features/2016-02-25/expedia-thinks-it-...

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Expedia Thinks It Can Help You Find the Dream Vacation You Didn’t ... http://www.bloomberg.com/news/features/2016-02-25/expedia-thinks-it-...

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Expedia Thinks It Can Help You Find the Dream Vacation You Didn’t ... http://www.bloomberg.com/news/features/2016-02-25/expedia-thinks-it-...

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Expedia Thinks It Can Help You Find the Dream Vacation You Didn’t ... http://www.bloomberg.com/news/features/2016-02-25/expedia-thinks-it-...

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Expedia’s offices.

Photographer: Kyle Johnson for Bloomberg Businessweek

Expedia Thinks It Can Help You Find the Dream Vacation You Didn’t ... http://www.bloomberg.com/news/features/2016-02-25/expedia-thinks-it-...

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Expedia Thinks It Can Help You Find the Dream Vacation You Didn’t ... http://www.bloomberg.com/news/features/2016-02-25/expedia-thinks-it-...

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Expedia Thinks It Can Help You Find the Dream Vacation You Didn’t ... http://www.bloomberg.com/news/features/2016-02-25/expedia-thinks-it-...

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Expedia Thinks It Can Help You Find the Dream Vacation You Didn’t ... http://www.bloomberg.com/news/features/2016-02-25/expedia-thinks-it-...

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Susan Motte, a user-experience researcher at Expedia, gives prompts to the subject in the adjacent room. Photgrapher: Kyle Johnson for Bloomberg Businessweek

Expedia Thinks It Can Help You Find the Dream Vacation You Didn’t ... http://www.bloomberg.com/news/features/2016-02-25/expedia-thinks-it-...

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Expedia Thinks It Can Help You Find the Dream Vacation You Didn’t ... http://www.bloomberg.com/news/features/2016-02-25/expedia-thinks-it-...

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http://www.wsj.com/articles/startups-see-your-face-unmask-your-emotions-1422472398

The Technology that Unmasks Your Hidden Emotions - WSJ http://www.wsj.com/articles/startups-see-your-face-unmask-your-emotio...

1 of 5 4/7/2015 10:38 PM

Graphic: Click to see how the face-recognition software works

The Technology that Unmasks Your Hidden Emotions - WSJ http://www.wsj.com/articles/startups-see-your-face-unmask-your-emotio...

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Psychologist Paul Ekman’s research on emotions and their relation to facial expressions is the basis for the

software being used by advertisers and retailers to study customers. PHOTO: RAMIN RAHIMIAN FOR THE WALL

STREET JOURNAL

The Technology that Unmasks Your Hidden Emotions - WSJ http://www.wsj.com/articles/startups-see-your-face-unmask-your-emotio...

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The Technology that Unmasks Your Hidden Emotions - WSJ http://www.wsj.com/articles/startups-see-your-face-unmask-your-emotio...

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