WK7DQ

According to the data provided in the IEG Guide, how much are sponsors budgeting for measurement and evaluation?

• What do these numbers tell you about the importance of measurement versus activation? Provide one article of your own that discusses sponsorship evaluation, measurement, or analytics.

• What is the importance of measuring ROI or ROO, at the conclusion of the contract, or throughout the relationship?

500-550 WORDS USE SCHOLARLY SOURCES