SCIENCE DISCUSSION(NO PLAGIARISM, A++ WORK, QUALITY, ON TIME)

Eventia Awards 2010

Best Integrated Event Communication Campaign

OLD PROJECT All Your Mates In One Place for

Vodafone UK AGENCY Ignite

lo drive the pre-launch buzz of Vodafone 360, tbe new mobile interface that allows customers to access all their mobile and .social media contacts in one place, Vodafone c hallenged people to see how many mates they could physically get in one place; whoever achieved the most would win £36,000.

Ignite worked with Vodafone's digital agency. Dare I digital, to create a campaign that fijsed guerrilla, ambient, mobile and digital marketing. Huge red mats were placed in targeted locations and 1,450 steam-cleaned circles were sprayed throughout the UK as the points for people to gather. To receive the rules, entrants sent an SMS to the number on the circles and then an MMS of their attempt.

A dedicated website offered daily cash prizes for the 'best effort' and 'most creative' attempt. A PR stunt involving lingland cricketers Graeme Swann and James Anderson liattling it out to gather as many mates as they could in {lovent Garden helped raise the profile of the activity. In total, a potential 40 million people were exposed to the campaign and more that 7,000 took part. The winning entry involved an impressive 135 people and an ass.

ILVER PROJECT Taxi Grand Prix for Vodafone AGENCY Ignite

! ? • •

lb maximise Vodafone's sponsorship of Formula One team Mercedes McLaren, Ignite created the Vodafone Taxi ( Irand Prix - a virtual game that allowed players to create a lantasy team of real-life taxi drivers to compete in five races in five cities.

The cabbies all sported full Vodafone Mercedes McLaren liveries on their taxis and donned team kit for the duration of the promotion. They were armed with GPS-enabled HTC Magic band.sets, which they activated when collecting a fare I o alert players they were clocking up mileage, and tweeted to keep participants up to date with their movements. A total of 8,382 teams were registered.

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Sponsored by

MONTREUX MUSIC & CONVENTION CENTRE

MONTREUX RIVIERA

BRONZE PROJECT Toughhook Sales Campaign for

Panasonic Computer Products Europe

AGENCY Communique

Panasonic approached Communique to help it deliver a marketing campaign targeting its top 150 Toughbook business customers in three countries. The project was composed of an outdoor advertising campaign, followed by a two-tiered direct mail campaign, culminating with a sales call and a branded vehicle tour to company headquarters showcasing the product range to decision makers. The campaign was deemed a triumph, with 85% of customers being targeted effectively.

FINALISTS PROJECT Smirnoff U R The Night for Diageo AGENCY RPM

PROJECT Ice & Easy for British Gas Business

AGENCY P&MM

PROJECT MOBO Awards AGENCY MOBO Organisation

eyentia awards 2010 In •uociation with

Eventia Awards 2010 31

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