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PART B: MARKETING PLAN 7

Part B: Marketing Plan (Kingz Kidz)

Paula King

MKT500 Marketing Management Strayer University

Dr. Lisa Amans

August 15, 2021

Introduction (Kingz Kidz)

There are various aspects collected from the feedback obtained in the first phase of the marketing plan. One of the feedbacks was that the location and description were stated clearly, and the mission statement allowed customers to understand the product or services they will receive. Another feedback was the company's long- and short-term goals; there was no means to show how the company would reach the goals. The purpose is vital to develop a marketing plan to achieve realistic and measurable goals quickly. The environmental analysis was addressed and explained, and SWOT analysis shows the strengths and weaknesses are internal. The company can control those problems as they arise, but the opportunities and threats are derived from an environmental analysis and cannot be controlled because of outside sources. The format was correct, but the writing needs to be more organized. To improve writing the rubric for the assignment, refer to Grammarly to correct the grammar, punctuation and help with sentence structure.

Kingz Kidz, Inc. is a childcare center located in Pontiac, Michigan, and will offer affordable high-end, quality services to children of single parents as low-income families looking for quality childcare. Kingz Kidz will facilitate early childhood education and address their other needs. All customers can gain whole experience the different services that suit the preferences of the parents. The company will focus on the parent's concerns about the health and well-being of the child and will offer a live-stream platform that allows parents to monitor and engage in the activities of their child throughout the day. Also, Kingz Kidz, Inc. will hire top professionals to provide healthy meals and ensure that the child's cognitive, mental, and physical needs are met.

An effective marketing strategy will play a significant role in developing and securing Kingz Kidz, Inc. The plan will differentiate the company from other organizations by branding and market sharing analysis. The strategy requires branding that aligns with long and short-term goals—also focuses on the value and quality of the services offered, establishes the intended marketing channels, and develops a marketing plan that allows such channels to be used in the organization. Another element of the strategy is the target population and positioning statement. The statement outlines the potential contribution of the brand to the target population analyzed, and the consumer behavior of the target population must be evaluated and assessed in determining the most appropriate approach to use ineffectiveness of the market plan.

Branding Strategy

Kingz Kidz, Inc. targets achieving market control in Pontiac and different areas and simultaneously create value in public by creating a solid foundation for a better future and quality lives for the kids. The organization has clearly described reason and qualities, which structure the center establishment to a relationship with the objective market. As the brand name recommends, Kings Kid, Inc. centers around offering top-of-the-line quality administrations to kids like what a lord would get. The organization strives to incentivize the buyers by making them feel their best possible value and being controlled by the need to affect society other than positively benefiting from the association. The organization outlines the reason for the brand, while the organization centers around guaranteeing the mission and vision are met. The task of Kings Kid, Inc., considering the statement of purpose, is giving elite administrations vital in fostering a fair and firm establishment for a splendid future for youngsters. The organization's center establishes the proper connection that lines up with the mission with the reason engaged. The methodology includes deciding administrations offered by the organization and which are to be conveyed in the arrangement line up with the assignment. Another fundamental perspective in guaranteeing the brand design communicates appropriately is through the brand. Kingz Kidz determines the upsides of discipline, Integrity, obligation, and eminence. The qualities created to upgrade the reason for the organization. For example, in building a promising future, kids need to foster self-control. Respectability from Teachers, Management, partner, and the children are fundamental for the existences of the youngsters. An obligation is fundamental in creating extraordinary residents, in this manner coordinating it inside its image (Byrd, 2018).

Brand Name

The second component in marking the organization should utilize the of a brand logo. Kingz Kidz fostered the logo dependent on establishing a particular connection of what the brand's name recommends to the objective market. The logo is kept straightforward in guaranteeing that the objective clients can rapidly recognize the brand with the administrations advertised. The primary focal point of utilizing the brand is to give a critical connection between the normal advantages and the logo or the image addressing the brand. In achieving the center, different elements are thought of, the greater part of which identify with the intended interest group and the brand's motivation. One of the components is the lucidness of the logo, where Kings Kid, Inc. centers around guaranteeing the intended interest group can peruse the substance of the logo easily. The logo is utilized as the premise in choosing the shadings to mark the organization. Another factor considered in promoting the logo is, as proposed in the name. The logo needed to address the situation with the royalty, as demonstrated in the title.

LOGO

The image shows the brand used in presenting the brand. The main reason for the name ‘Kingz Kidz’ on the logo is to provide a correlation between the logo and the name of the company (Dong & Gleim, 2018). As suggested by the crown on the logo, there is royalty as one of the brand values which also links the logo to the name Kingz Kidz, Inc.

Slogan

I just the represents the way the children will be treated as royalty and learn how respect themselves and others. Also, as they will walk with pride like Kings and Queens while attending my childcare center. The slogan reads: “Treating Your Child the Royal Way in Developing Them to Become Kings and Queens”.

Brand Extension

Kingz Kidz is diversifying the company, there will be an extension of services offered by the company through introduction of learning products. The products include stationery and school uniform products. All products will have the brand of the company to enhance alignment with the brand and ensure that consumers can link the products and services with the company. The focus of the extension is to expand the returns on the company, but on the same time ensure all associated or secondary needs of the customers are met (Addepalli et al, 2018).

Primary and Secondary Target Markets The organization's objective market incorporates guardians whose children are in the early development stages, which forms the fundamental reasoning for nurturing an efficient market investigation. Fundamental marketing examination, most objective markets need to feel their kids access the best school administrations. There is a requirement for a conviction that the learning facility's services will impact the children to build a more promising future. Services include ensuring that the developmental needs of every child are addressed. Among the conditions incorporate sorting gifts of the Kid in both scholastic and non-scholarly regions. Because of the premise, the organization has a gifted labor force prepared in guaranteeing the kids or understudies who took on the educational system acquire the most in the meetings created inside the school. This perspective is incorporated into the advertising plan by guaranteeing the intended interest group is made mindful through the organization's promoting exercises. They are giving suitable promoting instruments that provide a definite educational program of the training instructed and created. The organization can make such mindfulness through pamphlets.

Another factor considered by the leading market is wellbeing. Parents and guardians are concerned for the children while at school. A portion of the parents prefers contacting the school to inquire about the situation with their kids. A Protection strategy is needed to showcase a plan to address the safety issue. Kingz Kidz offers virtual streaming, where the parent is allowed admittance to see the child at school through the computerized surveillance system incorporated on the organization's site. The target market is demographic, income, and age-dependent on pay and age segment variables—two components in deciding and characterizing the auxiliary market. There is a need to indicate the market specialty by narrowing the separation systems utilized in upgrading market advancement. Kingz Kidz focuses on working-class gatherings and youthful families. The determination depended on the insights that most youthful families, either with the two guardians present or single guardians, are either in the upper or lower-working class. The revenue on such families is from sources like work or somewhat developing business, consequently restricted returns. The organization needs to guarantee that the estimating procedure utilized lines up with the social class and the payment status of the objective market. A young couple and families, the objective populace is more worried about the government assistance of their kids, consequently the need of being exhaustive in portraying the administrations offered in the office.

Positioning Statement

"Every parent needs the best for their kids which are the reason settling for the best at beginning phases is significant. Kingz Kidz offers you the chance to build the best life for your child with the best abilities and gifts in the market to regard your Kid as the regal kids they are." Kingz Kidz focuses on value as a differentiating their brand from the competitors. It centers around making an issue investigation and an answer for the issue through taking establishment.

Conclusion

Consider promoting the brand name, logo, and expansion identified with the objective market's shopper conduct. One of the elements is a conviction on esteem where the intended interest group inclines toward brands that ensure the nature of the administrations advertised. Kingz Kidz improved this through the brand name, where royalty is underlined in characterizing the nature of the administrations given by the organization. Another factor considered by most parents are looking for childcare facilities is the association with the brand. Still in the air mind how simple it is for a person to relate to the services or brand. This is appropriate to the immediately evolved brand name and logo with 'Kingz Kidz' on the logo. The third factor is accommodation, where the target market favors buying related items from a sole space or provider. The reason presenting writing material and other associated items would suit the organization (Portal et al., 2019).

Resources

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Byrd, M. Y. (2018). Diversity branding strategy: Concealing implicit stereotypes and biased

behaviors. Advances in developing human resources, 20(3), 299-312.

Dong, R., & Gleim, M. R. (2018). High or low: The impact of brand logo location on consumers

product perceptions. Food Quality and Preference, 69, 28-35.

Flikkema, M., Castaldi, C., de Man, A. P., & Seip, M. (2019). Trademarks’ relatedness to

product and service innovation: A branding strategy approach. Research Policy, 48(6), 1340

1353.

Portal, S., Abratt, R., & Bendixen, M. (2019). The role of brand authenticity in developing brand

trust. Journal of Strategic Marketing, 27(8), 714-729.

Technology Price High Kidz Corner New Bethel Childcare Center Happy Daycare Traditional Programs Kingz Kidz Kingz Kidz Programs New Bethel Childcare Center Happy Daycare Price Low Perceptual Ma p

“ TREATING YOUR CHILD IN THE ROYAL WAY IN DEVELOPING THEM TO BECOME KINGS AND QUEENS”