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Improving Decisions with Marketing Information

Sensory branding is a type of marketing that appeals to all the senses in relation to the brand. It uses the senses to relate with customers on an emotional level.

Brands can forge emotional associations in the customers' minds by appealing to their senses (Latasha, Tooraiven, Monishan & Randhir, 2016).

Identify a product that successfully uses sensory branding, and explain what makes the sensory branding effective for the product.

Identify and explain those factors that define the branding of the product as sensory.

Reference:

· Latasha, K., Tooraiven, P., Monishan, B., & Randhir, R. (2016). Analyzing the impact of sensory marketing on consumers: a case study of KFC. Retrieved from:

https://www.researchgate.net/profile/Randhir_Roopchund/publication/304171131_Analyzing_the_Impact_of_Sensory_Marketing_on_Consumers_A_Case_Study_of_KFC/links/5769022b08aef9750b0faab9/Analyzing-the-Impact-of-Sensory-Marketing-on-Consumers-A-Case-Study-of-KFC.pdf

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The final paragraph (three or four sentences) of your initial post should summarize the one or two key points that you are making in your initial response.

Your main post must be two to three substantive paragraphs 150-200 total words and include at least two APA-formatted citations/references.