Week 8 Assignment

Final Project: Apple Inc.

1. Introduction

Apple Inc. is one of the top business entity in the information technology industry (Lehuan, et al., 2011). The success of the business entity can mainly be attributed to its business strategy and model as well as its business environment.

2. Overview of Apple Inc.

Apple Inc. is a public traded business entity based in the United States. The company was founded in 1976. The founders were Steve Wozniak, Steve Jobs, and Ron Wayne (Lehuan, et al., 2011).

3. Business Environment

The operations Apple Inc. are affected by several factors in its business environment. These are both the external and internal factors.

3.1 External Factors

The external factors are the outside influences. An organization does have the power to control them. The external factors are mainly based on the opportunities and threats to the business entity (Khan, Alam, & Alam, 2015).

3.2 Internal Factors

The internal factors, on the hand, are influences that come from within an organization. They are based on the strengths and weakness of the organization (Khan, Alam, & Alam, 2015).

4. Analysis of Apple Inc.’s Business Strategy

The growth and success of an entity are defined by its business strategy. Apple Inc.’s is focused on innovation (Nar, 2013). One the approaches that the company uses to achieve this is vertical integration (Vergara, 2012 ).

5. Business Model

A business model is a strategy used by an organization to create and capture value to ensure it stays profitable. Apple Inc. business model is mainly centered on a strong brand equity and innovation (Lazonick, Mazzucato, & Tulum, 2013).

6. The Future of Apple

With the level of profitability and innovation, Apple Inc. is only poised to improve in the future. The company will be able to come up with more superior products in the market and hence maintain the high-level of performance in the industry (Gupta & Prinzinger, 2013).

7. Conclusion

The business operations conducted by Apple Inc. are mainly based on innovation as well as a strong brand equity. This has made it one of the companies in the industry.

References Gupta, A., & Prinzinger, J. (2013). Apple, Inc.: Where Is It Going From Here? Journal of Business Case Studies, 215. Retrieved from https://search.proquest.com/openview/52182cc0653be5c6787224f002cc5c4e/1?pq-origsite=gscholar&cbl=2026883 Khan, U. A., Alam, M. N., & Alam, S. (2015). A Critical Analysis of Internal and External Environment of Apple Inc. International Journal of Economics, Commerce, and Management, 955-961. Retrieved from http://ijecm.co.uk/wp-content/uploads/2015/06/3660.pdf Lazonick, W., Mazzucato, M., & Tulum, Ö. (2013). Apple’s Changing Business Model: What Should the World’s Richest Company Do with All Those Profits? In Accounting Forum, 249-267. Retrieved from http://www.theairnet.org/files/research/WorkingPapers/LazonickMazzucatoTulum_AppleBusinessModel_AIR-WP13.0701.pdf Lehuan, W., Xuan, F., Danfei, L., Yongming, J., Hao, Z., & Changhua, L. (2011). Apple Inc. Copenhagen Business College. Retrieved from http://denmark.chsnenu.edu.cn/Apple.pdf Nar, Y. (2013). Strategic Analysis of Apple Inc. Retrieved from http://www.yasinnar.com/wp-content/uploads/2017/02/Strategic-Analysis-of-Apple-Inc..pdf Vergara, R. (2012 ). Samsung Electronics and Apple, Inc.: A Study in Contrast in Vertical Integration in the 21st Century. Am Int J Contemp Res. Retrieved from http://www.aijcrnet.com/journals/Vol_2_No_9_September_2012/9.pdf