hum186 wk5

Content and Development

10 Points

Points Earned

XX/10

Additional Comments:

· All key elements of the assignment are covered in a substantive way.

· Selected the appropriate product example for analysis

· Analyzed the example in terms of its advertising

· Discussed who determines ethical standards for advertising

· Discussed the effect of advertising on American culture

· Discussed and illustrated an appropriate number of key persuasive techniques used in consumer advertising

· Discussed critical issues

· Discussed and evaluated one example of a commercial:

The elements that are unusual

Target group of the commercial

Commercial appeal to consumers

Commercial effective in brand name recognition

· Consists of 15–20 slides appropriate for the speaker’s audience

· Include detailed speaker notes and images that support your content

· The content is comprehensive, accurate, and persuasive.

· Presentation includes visual aids and utilizes elegant graphics.

· Text is limited to approximately five lines, approximately five words per bulleted item.

· Appropriate font sizes are used.

·

· The presentation develops a central theme or idea directed toward the appropriate audience.

·

· The presentation covers modern examples of current experience and Internet practice and uses the vocabulary correctly.

·

· Major points are stated clearly; are supported by specific details, examples, or analysis; and are organized logically.

·

· The introduction provides sufficient background on the topic and previews major points.

·

· The conclusion is logical and reviews the major points.

·

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Readability and Style

4 Points

Points Earned

X/4

Additional Comments:

· Slide transitions are logical and maintain the flow throughout the presentation.

· The tone is appropriate to the content and assignment.

·

· Sentences are clear and concise.

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Mechanics

4 Points

Points Earned

X/4

Additional Comments:

· Citations of original works within the body of the presentation follow APA guidelines.

· The presentation is laid out with effective use of headings, font styles, and white space.

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· Rules of grammar, usage, and punctuation are followed.

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· Spelling is correct.

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Total

18 Points

Points Earned

XX/18

Overall Comments: