product or service that you would like to write a Blog about

Section 1: Creative Paper

Create a two to three (2

-

3) page creative paper in which you:

1.

Select one (1) product or service that you would like to write a Blog about.

Next, specify the Blog’s main target market information (i.e., demographic

information,

psychographic information, and the need that the Blog will

address for the target market).

2.

Specify the main purpose of the Blog, and predict the main influence of the

Blog on the marketing strategy for that company or organization that provides

the selecte

d product or service.

3.

Develop a mechanism (e.g., providing a communication avenue back to the

blogger, asking questions relevant of the subject matter and the target market,

etc. ) geared toward to encouraging interaction from the target market. Provide

a

rationale for your response.

4.

Apply social media marketing skills and be creative with the formatting (e.g.,

font color, size, layout, etc.)

Note:

The template is located in Week 4. Feel free

to use your creativity to change the formatting but make sure the

font size is not

larger than 18.

Section 2: Blog (with a catchy title)

Refer to the Blog example provided in the Assignment 1 template and create a one to

two (1

-

2) page Blog in which you:

5.

Determine the passion for the target market’s need related to the

selected

product.

6.

Specify the Blog’s main benefits that will satisfy the target market’s need.

7.

Apply social media marketing skills and be creative with the layout, formatting,

and overall design of the Blog.

Note:

You may refer to Microsoft Word blog

temp

late or other similar programs.

The specific course learning outcomes associated with this assignment are:

·

Assess the steps of finding the target audience in order to improve business

strategies and audience interaction online.

·

Analyze the main purposes of

publishing blogs in the marketing media lineup.

·

Use technology and information resources to research issues in social media

marketing.

·

Write clearly and concisely about social media marketing using proper writing

mechanics.

Section 1: Creative Paper

Create a two to three (2-3) page creative paper in which you:

1. Select one (1) product or service that you would like to write a Blog about.

Next, specify the Blog’s main target market information (i.e., demographic

information, psychographic information, and the need that the Blog will

address for the target market).

2. Specify the main purpose of the Blog, and predict the main influence of the

Blog on the marketing strategy for that company or organization that provides

the selected product or service.

3. Develop a mechanism (e.g., providing a communication avenue back to the

blogger, asking questions relevant of the subject matter and the target market,

etc. ) geared toward to encouraging interaction from the target market. Provide

a rationale for your response.

4. Apply social media marketing skills and be creative with the formatting (e.g.,

font color, size, layout, etc.) Note: The template is located in Week 4. Feel free

to use your creativity to change the formatting but make sure the font size is not

larger than 18.

Section 2: Blog (with a catchy title)

Refer to the Blog example provided in the Assignment 1 template and create a one to

two (1-2) page Blog in which you:

5. Determine the passion for the target market’s need related to the selected

product.

6. Specify the Blog’s main benefits that will satisfy the target market’s need.

7. Apply social media marketing skills and be creative with the layout, formatting,

and overall design of the Blog. Note: You may refer to Microsoft Word blog

template or other similar programs.

The specific course learning outcomes associated with this assignment are:

 Assess the steps of finding the target audience in order to improve business

strategies and audience interaction online.

 Analyze the main purposes of publishing blogs in the marketing media lineup.

 Use technology and information resources to research issues in social media

marketing.

 Write clearly and concisely about social media marketing using proper writing

mechanics.