Respond to two (2) Colleagues D2W5
Drgraham27
WK4AssgnStilsonX.doc1.pptxThe WHY of social media
By: Xavier D Stilson
Hello, Ms. Miller and the rest of the marketing team – Brief introduction and what we are looking at.
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Introduction
What Is Social Media?
How Can We Utilize It For OUR Marketing?
What Do The Number’s Show? – Is It Worth It?
What is the Risk vs Reward?
- What are the reasons for the utilization of Social Media for Marketing
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What Is Social Media?
“websites and applications that enable users to create and share content or to participate in social networking”
(Oxford Learner’s Dictionaries, 2021)
Instagram, Twitter, Facebook
Social media platforms include Twitter, Facebook, and Instagram
It was utilized for in the beginning and how has it changed? (Press, 2018)
- The Social Dilemma (2020) describes how AI logarithms create the new
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How Can We Utilize It For OUR Marketing?
Our Mission Statement is:
Our mission is to continually enhance consumers' awareness of apples and apple orchards.
Our Season is October – July (Start Marketing Now)
Real Customer’s Experiences
Expansion of Our Business
- According to our mission statement, we want to (Quote) (Laureate Education, 2015).
- We have the ability to
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% of US Adults who say they use at least one social media site by age (Pew Research Center, 2021)
% of US Adults who say they use at least one social media site (Pew Research Center, 2021)
STATISTICS
**US adults spend on average 7 hours and 50 minutes per day on some type of social media platform – The Social Dilemma (2020)
Pew Research Center. (2021). Demographics of Social Media Users and Adoption in the United
States. Pew Research Center: Internet, Science & Tech. https://www.pewresearch.org/internet/fact-sheet/social-media/.
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Risk vs reward
The Social Dilemma
Change
New Department
The Social Dilemma
Change
No Cost To The Company
Conclusion
Social Media Platforms
Simple Marketing Changes With Big Returns
The Statistics Don’t Lie
The Rewards Outweigh the Risks
References
Exposure Labs Argent Pictures The Space Program. (2020). The Social Dilemma. thesocialdilemma.com. https://www.netflix.com/title/81254224.
Laureate Education (Producer). (2015). Sample corporate website: Anthony’s Orchard. Retrieved from https://mymcdn.laureate-media.com/2dett4d/Walden/MMSL/6115/02/anthonys_orchard_website/index.html
Oxford Learner's Dictionaries. (2021). Social media. social-media noun - Definition, pictures, pronunciation and usage notes | Oxford Advanced Learner's Dictionary at OxfordLearnersDictionaries.com. https://www.oxfordlearnersdictionaries.com/us/definition/english/social-media?q=Social%2BMedia.
Pew Research Center. (2021). Demographics of Social Media Users and Adoption in the United
States. Pew Research Center: Internet, Science & Tech. https://www.pewresearch.org/internet/fact-sheet/social-media/.
Press, G. (2018). Why facebook triumphed over all other social networks. Forbes. https://www.forbes.com/sites/gilpress/2018/04/08/why-facebook-triumphed-over-all-other-social-networks/?sh=4d31fa586e91.
