Respond to two (2) Colleagues D2W5
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Anthony’s Orchard and Social Media
Presented by Janeta Edwards
This Photo by Unknown Author is licensed under CC BY-SA
Introduction
Anthony’s orchard has a lot of potential, however, having a single website hinders the growth of the company.
Advantages to using social media
Cost-effective marketing strategy
Large connection to people around the world
Direct customer feedback
Customer Feedback
Customer feedback, whether it is good or bad, is an essential part of growing a business. It allows you to gain insight into the perspective of the customer.
Improvements can be made that tailor to your consumers.
Conflict can be rectified easier
Social media can be used to display the company’s customer service.
Networking
% of U.S. adults in each demographic group who say they ever use …
Note: Respondents who did not give an answer are not shown. White and Black adults include those who report being only one race and are not Hispanic. Hispanics are of any race. Source: Survey of U.S. adults conducted Jan. 25-Feb. 8, 2021.
PEW RESEARCH CENTER
| Total | 69% | 40% | 28% |
| Men | 61% | 36% | 31% |
| Women | 77% | 44% | 26% |
| Ages 18-29 | 70% | 71% | 30% |
| 30-49 | 77% | 48% | 36% |
| 50-64 | 73% | 29% | 33% |
| 65+ | 50% | 13% | 11% |
| White | 67% | 35% | 29% |
| Black | 74% | 49% | 27% |
| Hispanic | 72% | 52% | 19% |
| Less than $30K | 70% | 35% | 12% |
| $30K-$49,999 | 76% | 45% | 21% |
| $50K-$74,999 | 61% | 39% | 21% |
| More than $75K | 70% | 47% | 50% |
| High school or less | 64% | 30% | 10% |
| Some college | 71% | 44% | 28% |
| College graduate | 73% | 49% | 51% |
| Urban | 70% | 45% | 30% |
| Suburban | 70% | 41% | 33% |
| Rural | 67% | 25% | 15% |
Another advantage to having a social media page for Anthony’s Orchard is that it can reach an enormous amount of people. Social media is used across many countries in the world. According to Pew Research Center (2021), today, 72% of the public uses some type of social media in the United states alone.
Customers are more likely to find out about Anthony Orchard on social media than the website alone. People of all ages use social media.
Social Media can direct more traffic to the official website.
Cost-Effective Marketing
Social media pages are free!
Substantial savings on advertising compared to other marketing strategies.
With traditional advertising methods, you may be spending $1,000 for a billboard to advertise to 700 people in a day, with no control over demographic (Samuel, 2017).
Conclusion
Social media has been shown to be excellent for customer feedback, networking with customers, and a cost-effective form of marketing. Many people around the world use it, which makes it a great platform to grow a business. If there are still hesitations, there is no harm in using social media for a trial period. However, I am positive it will win everyone over!
Resources
Pew Research Center. (2021, April 7). Demographics of social media users and adoption in the United States. Pew Research Center: Internet, Science & Tech. https://www.pewresearch.org/internet/fact-sheet/social-media/.
Samuel, K. (2017, September 8). Council post: Cost-effective versus low-value ways to advertise through social media. Forbes. https://www.forbes.com/sites/forbesagencycouncil/2017/05/22/cost-effective-versus-low-value-ways-to-advertise-through-social-media/?sh=6caa18b12368.
