WK 4: Business Reports and Presentations

Running head: PUSHING CREDIBILITY 1

PUSHING CREDIBILITY 4

PUSHING CREDIBILITY #1

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Course: Business Communications: BSA206

Date: 16 Sept. 2017

The point of pushing the limits in this life or business is to achieve the credibility and in the process achieve the impossible, but it does not seem to be the case with other human beings who take risks which are not calculated testing the limits and they end up not opening the throttle hence they fake products and do not produce the original things in the adverts. A good example would be reports by supermarket foods which have no closer resemblance to the advert photos on televisions. Linda a client at Naivas supermarket said “I have often felt that the pictures shown in ads for these companies should … use the actual food they serve and not the dolled-up stuff, sometimes it’s a pain in my posterior, realistically you get a green tomato, cheese that is on lopsided, squished; mustard, ketchup all over the wrapping” (Thill & Bovee, 2015).

Some staff members were sent out to food outlets and fast-food chains specifically for sandwiches in order to compare the reality to the pictures on the website pitch and the results were shocking, there was no credibility in comparison of the two. Well, others resembled the pictures out of the sampling and others especially those near the subways were worst offenders and none of them looked like what was being advertised and hence the ads were very deceptive from the perspective of pictures versus the reality which is very unethical. According to Thill & Bovee, (2015), it might be because most of the restaurants lack the right individuals and chefs to prepare these meals or financial support and so they are forced to develop a tone that is deceitful just to create fake adverts in order to get a dollar (Thill & Bovee, 2015). Above all these restaurants should face charges for motivating the public to buy products that are not credible (Thill & Bovee, 2015).

References

Thill, J. V., & Bovee, C. L. (2015). Excellence in Business Communication 12th ed. Boston, MA: Pearson.