Project: Final Project: Submission
Amy0004 
WK3ProjOdebiyiS..pptxSocial Media
Social media use and application has grown tremendously in the recent past.
The way people communicate and share data and information has changed since the introduction of social media (Kaplan & Haenlein, 2010).
In this presentation, we will discuss social media due to its dynamic nature, application of technology and its impact on the globe in general.
Social media has changed not only people but also business entities.
Research by Pew Research center found out that 65% of American adults used social media on a daily basis in 2015 (Perrin, 2015). The statistic should have changed by now.
Social Media Evolution
There existed social media way back in the 70s however what has been reported and well documented as the earliest social media platform is a site created in 1997 (Kietzmann et al., 2011).
The site was known as Six Degrees and existed up to 2001. The site allowed users to create a profile and become friends with other members, some who even did not have a pattern.
The explosion of social media happened in the early 2000s. Wikipedia was the first to be discovered in 2001.
Wikipedia replaced by Friendster, Myspace, Facebook in 2004 and Twitter in 2006. After this, the industry opened up, and now there are many more modern platforms like WhatsApp, Telegram, Snapchat, Instagram, Quora among others.
Significance of Social Media
The usage and demand for Social Media have been increasing with every day passing.
What began as just a new way of communication has now become an industry in itself.
Nowadays social media has been used for not only social communication but for also business, politics and formal discussion as well (Van, 2013).
Social media has changed the operations of almost all industries due to its versatile and dynamic nature.
This change looks unstoppable, and one can only wait to see the next changes that the world will experience on this front.
Effects of the Evolution
With time the usage of Social Media has helped in perfecting it.
Nowadays it is easier to access social media as the websites, and the applications are easy to access.
Social media is now even available over the phone which was not the case in the recent past.
The increased use of social media has also led to several challenges including identity theft (Van, 2013). That has led to rising in more security measures by the social media providers.
Important people to the Industry
Mark Zuckerberg – Founder and CEO Facebook Inc.
Jack Dorsey – Founder and CEO Twitter Inc.
Tim Berners Lee – Inventor of the World Wide Web (www)
Jeff Weiner – CEO, LinkedIn Corporation
Chad Hurley – Co-Founder, YouTube Inc.
References
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business horizons, 53(1), 59-68.
Perrin, A. (2015). Social media usage. Pew Research Center.
Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business horizons, 54(3), 241-251.
Van Dijck, J. (2013). The culture of connectivity: A critical history of social media. Oxford University Press.
