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Deepfakes Technology
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Deepfakes Technology
Advancement in modern technology blamed for production of deep fake videos. Technology is good and should need to be encouraged but deepfakes is said to contribute to raising set challenges in the policy, technology and legal issues. While people are happy and companies are deploying artificial intelligence for big data analytics, the negative side of this technology is also making inroad and growing in the modern communication space through deepfake technology. Fake news, character assassination through deepfake videos and content, misinformation which influence major events in the countries such as election are some of the negative impacts of modern communication that are associated with deepfake technology which need immediate attention to ensure modern communication tools are used for benefits (Shao, 2019). However, the surprising bit is that detection technology for deepfake contents lags behind deepfake creation technology that puts modern communication at greater risk (Shao, 2019). Therefore, whatever people come across the media platforms, they need fast to establish authenticity and truthfulness of content before such information to make decisions.
Given an opportunity to teach communication class, it would be necessary to warn students that when they are researching the age of Deep Fakes, it is important to establish reliability, validity and authenticity of every communication piece before extraction for use for whatever purposes. Additionally, it would be important to encourage students to research various methods they can use to deepfake detection to avoid falling into the trap of deepfake content which could have a legal implication on their communication career.
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