WK3DQ

Conduct your own research on Hard Rock Stadium naming rights and what sponsors are paying for this large-scale type of investment. Provide an example of a stadium naming rights partnership.

• Why did the sponsoring company see value in naming a major sports facility? • How do they activate/plan to activate the sponsorship? • Do you believe these investments are worth it in the long run for corporations? Why or

Why not? 500-550 WORDS USE SCHOLARLY SOURCES