PPT & Paper Combination Assignment

1. Provide an example of when you have helped your organization mobilize behind a shared vision. 

2. State specific ways you assisted in this effort 

3. Include the end result of the effort 

4. State what would have done differently

Previously, I was working in an Asian e-commerce company Yamibuy.com as an Account Manager in the Marketplace department. When I first joined the company, there were only two business model which are: sold and shipped by Yamibuy and Marketplace.

Let me talk about the background of Marketplace business model before I start to share my experience. Marketplace: Each individual seller opens their own store on Yamibuy platforms by paying commissions, and each store have different free shipping policies. Free shipping amount cannot be applied cross-stores. For example, if the customer purchases the products from multiple stores, customer needs to fulfill multiple store’s free shipping amount to avoid the shipping charge. It is hard for customers to spend the amount to be qualified free shipping for multiple stores, so we started to plan the new business model which could help our customer to shop more easily without the worry of various shipping policies.

Our shared vision was to start a new business model which can let our customers to enjoy wild selection of products with cross-store free shipping, so we came up with the idea of “China Consolidation Project” which is called “YamiSelect” now. Idea of “YamiSelect” model is to set up the consolidation warehouse in China which collects multiple Chinese sellers’ packages and combines to one order. Then, Yamibuy consolidation warehouse directly ships the individual packages to customer’s door with cross-store free shipping over $69. After the idea of the project got approved by CEO, I was assigned to a leader position to execute the plan by leading the team with one business development specialist, one accountant, one data analyst, one IT and one logistic specialist. Our team was organized by diversity of professions. We started our project from finding and signing the contract with the third-party fulfillment center in Shanghai and carrier partner. During the preparation period, I organized daily meeting with my expert team and discussed about the cost, order predictions and logistic performance prediction with their professional knowledges. Finally, I used my strong communication skill and our prediction data to negotiate the great deal with third-party fulfillment center and carriers. At the same time, I assigned business development specialist to communicate with existing Chinese seller for joining “YamiSelect” and created the business plan for attracting new sellers for this brand-new business model. Once the preparation stage was done, we started our trial operation to monitor the whole operation process from receiving, fulfillment, shipping and logistic time. At the beginning, there were many problems such as receiving errors and slow logistic. However, our team and fulfillment team in China discussed and fixed the problems one by one through our daily meetings. As an Account Manager, I started to train the sellers for the shipping instructions and fulfillment rules to avoid any receiving errors, check the product lists from each seller and filter out the products which will unable to clear the customs, and our IT team worked on the data communication and our logistic team monitored logistic by each log to find out and solved the issues together. Finally, after a month, our whole operation process became very smooth and we were able to deliver more selection of products to our customer with low free shipping requirement. I also helped to redesign the settlement report for “YamiSelect” sellers for easier understanding and fast transactions. Even though I already left Yamibuy, I can see the selection of products under “YamiSelect” is increasing continuously. I am very proud of myself to lead the whole team from various department and successfully ran the new business model for the company.

One thing I would have done differently will be the selection of third-party fulfillment center selection. I should had chosen the fulfillment center with custom clearance certificate, so we were able to identify the products which will unable to clear the customs in the warehouse instead of got rejected by custom clearance directly to avoid unnecessary lost in the trial operation period.