Netflix Business Strategies - 3 pages

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Wk 2 – Apply: Organizational Analysis

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Wk 2 – Apply: Organizational Analysis

Instructions

Complete the worksheet based on your chosen organization. Use Business Source Complete and your selected company’s website, annual report, and other available sources.

Part 1: Organization Information

Organization

Define your chosen company and its industry.

Netflix, Inc. is my chosen company, and it is an online television streaming network that continues to dominate the market of online streaming services. Netflix is a household name with billions of subscribers.

Mission and Vision

Identify the mission and vision of the organization.

Mission

“We promise our customers stellar service, our suppliers a valuable partner, our investors the prospects of sustained profitable growth, and our employees the allure of huge impact.”

Vision

“Becoming the best global entertainment distribution service.”

Organizational Initiatives

Outline 1-2 major initiative for this organization. What are they currently doing to support these initiatives?

One of the major initiatives that Netflix is currently focused on is expanding its global presence more by creating a stronger presence in countries outside of the US. They have actively been working to meet this initiative. One way they are supporting this initiative is by expanding its European market by partnering with Sky, the leading entertainment company in Europe. Another way Netflix is supporting this initiative is they enhanced their partnership with Orange, a French telecommunications company. This will allow Netflix distributions in Africa and the Middle East.

Organizational Plans

Describe the plans employed by the organization. Determine which types of managers create each type of plan.

Type of Plan	Description	Type of Manager
Strategic	Increase in consumer spending in the US	Top- level (CEO or president)
Strategic	Growing popularity of e-commerce in the US and Europe	Top-level (CEO or president)
Contingency	Counteracting changes in US postal rates	Risk manager

SWOT Analysis

There are various factors within the external environment of an organization that impacts its strategy.

Analyze the organization’s SWOT analysis. Identify the internal and external factors. Include a link to the SWOT analysis in the Reference section of this worksheet.

Internal Factors	Employees, leadership, resources, technology
External Factors	Consumers, global markets, competition, revenue, technology changes

Part 2: Evaluation

Evaluate if the mission, vision, planning process, and SWOT analysis meets the current needs of the organization. Include the following in your evaluation:

· Describe the unmet need, (not limited to product or service, can be new demographic, new mode of delivery, etc.).

· Analyze your competitive advantages.

· Based upon the SWOT analysis, is there another business that is doing something similar that can be referred to? Provide examples.

· If there is not another business, describe how what you’re doing is a unique product or service offering.

· Propose a competitive business initiative to address the unmet need.

· Create a high-level timeline and operational steps necessary to implement your solution.

Although Netflix, Inc. is an extremely successful company, the pandemic of this past year has highlighted how quickly things can change. With the pandemic, Netflix’s revenue grew as more people were quarantined in their homes and used much of their spare time on streaming services. However, an unmet need that Netflix has is to figure out a way to increase consumer spending in a market that has many Americans facing the toll of rising debt in the US. One way to increase consumer spending is expand into additional global markets. Although Netflix has already initiated a presence in Europe, Africa, and the Middle East, Asia is an untouched market with lots of potential. Netflix needs to figure out a plan to meet the governmental regulations to operate in Asian countries. Asia is the leader in technological innovations, and it would be a shame for Netflix to not take full advantage of that market.

Netflix has a unique offering in that it offers access to more popular movies and television series than another other streaming service. This gives them an extremely competitive advantage as Hulu and Amazon Prime have not yet figured out how to keep up with Netflix’s expanding consumer base. Netflix, however, is not perfect as it does not offer options for up-to-date prime time television shows. For example, Hulu offers its subscribers the opportunity to view their favorite shows 24 hours after they have been released live. Netflix does not have that functionality and that is something that would also benefit executives to look into.

Netflix can meet their unmet need of expanding into the Asian market by creating a functional team. The team needs to be spearheaded by a manager that knows the laws and regulations of establishing a presence in the Asian market. Additionally, a company analysis needs to be performed to determine what roadblocks Netflix will face with this plan as well as contingencies to overcome them.

Creating a global presence is not an overnight thing and will take careful planning and timing. I project that Netflix can infiltrate the Asian market in the next two years. I would spend the next six months searching for the perfect team to create this initiative. Once six months hits, the team should spend the next year creating short-term goals that will help Netflix reach the ultimate goal of increasing their presence in Asia.

References

Include a link to the SWOT analysis.

Netflix, Inc. SWOT Analysis. (2019). Netflix, Inc. SWOT Analysis, 1–7. https://web.a.ebscohost.com/bsi/pdfviewer/pdfviewer?vid=5&sid=eeb58a60-0d3b-4806-80f2-8a9680d5dabf%40sessionmgr4006