Wk 2. DAT 565: Predictive and Qualitative Analysis Report

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DAT/565 v4

DAT/565 Grading Rubrics Wk 2 Summative Assessment: Predictive and Qualitative Analysis Report .................................................................................................................. 2 Wk 4 Summative Assessment: Call Time Business Research Email ............................................................................................................................ 4 Wk 6 Summative Assessment: Information Visualization Parking Space Usage Presentation .................................................................................... 6

Grading Rubrics DAT/565 v4 Page 2 of 7

Wk 2 Summative Assessment: Predictive and Qualitative Analysis Report Criteria

Exemplary 90–100% A- to A 

Proficient 74-89% C to B+

Developing  60-73% D to C-

Needs Improvement 0-59%

Scope and descriptive statistics

Weight: 10%

Clearly and completely discussed the report’s objective, the current data and variables that were analyzed, and the descriptive statistical findings

Mostly clearly and completely discussed the report’s objective, the current data and variables that were analyzed, and the descriptive statistical findings

Somewhat clearly and partially completely discussed the report’s objective, the current data and variables that were analyzed, and the descriptive statistical findings

Vaguely or incompletely discussed, or did not discuss, the report’s objective, the current data and variables that were analyzed, and the descriptive statistical findings

Scatter plot analysis

Weight: 30%

Thoroughly and insightfully analyzed the scatter plots, including relationship of the variables and conclusions that can be drawn

Mostly thoroughly and moderately insightfully analyzed the scatter plots, including relationship of the variables and conclusions that can be drawn

Analyzed the scatter plots, including relationship of the variables and conclusions that can be drawn, but lacked necessary detail and showed limited insight

Narrowly analyzed, or did not analyze, the scatter plots, including relationship of the variables and conclusions that can be drawn and showed no insight

Expansion criteria analysis

Weight: 20%

Thoroughly and insightfully assessed the expansion criteria’s effectiveness

Mostly thoroughly and moderately insightfully assessed the expansion criteria’s effectiveness

Assessed the expansion criteria’s effectiveness, but lacked necessary detail and showed limited insight

Vaguely assessed, or did not assess, the expansion criteria’s effectiveness and showed no insight

Loyalty card analysis

Weight: 30%

Thoroughly and insightfully analyzed the loyalty card program, including if it positively impacts sales growth, what demographics should be targeted, and how to collect and evaluate effectiveness of recommendations

Mostly thoroughly and moderately insightfully analyzed the loyalty card program, including if it positively impacts sales growth, what demographics should be targeted, and how to collect and evaluate effectiveness of recommendations

Analyzed the loyalty card program, including if it positively impacts sales growth, what demographics should be targeted, and how to collect and evaluate effectiveness of recommendations, but lacked necessary detail and showed limited insight

Vaguely analyzed, or did not analyze, the loyalty card program, including if it positively impacts sales growth, what demographics should be targeted, and how to collect and evaluate effectiveness of recommendations and showed no insight

Grading Rubrics DAT/565 v4 Page 3 of 7

Criteria Exemplary 90–100% A- to A 

Proficient 74-89% C to B+

Developing  60-73% D to C-

Needs Improvement 0-59%

Digital fluency: Digital information literacy

Weight: 5%

Thoroughly researched and gathered enough information from a variety of sources, analyzed the plausibility and accuracy of the information, and used it appropriately to inform action

Mostly researched and gathered information from a variety of sources, analyzed the plausibility and accuracy of the information, and used it appropriately to inform action; more detail is needed

Partially researched and gathered information from a variety of sources, analyzed the plausibility and accuracy of the information, and used it appropriately to inform action; much more detail is needed and there may be some inaccuracies

Did not sufficiently research or gather information from a variety of sources, analyze the plausibility and accuracy of the information, or use it appropriately to inform action, or did so with major inaccuracies

APA, grammar, and writing mechanics

Weight: 5%

Greatly enhanced content through accuracy in grammar, sentence structures, sentence boundaries, word choice, and APA formatting

Moderately enhanced content through rare inaccuracies in grammar, sentence structures, sentence boundaries, word choice, and APA formatting

Somewhat detracted from content through occasional inaccuracies in grammar, sentence structures, sentence boundaries, word choice, and APA formatting

Greatly detracted from content through frequent inaccuracies in grammar, sentence structures, sentence boundaries, word choice, and APA formatting

Grading Rubrics DAT/565 v4 Page 4 of 7

Wk 4 Summative Assessment: Call Time Business Research Email

Criteria Exemplary 90–100% A- to A 

Proficient 74-89% C to B+

Developing  60-73% D to C-

Needs Improvement 0-59%

Impact of new protocol

Weight: 30%

Thoroughly and insightfully analyzed the PE protocol on time in queue, service time, and whether it should be implemented widely

Mostly thoroughly and moderately insightfully analyzed the PE protocol on time in queue, service time, and whether it should be implemented widely

Analyzed the PE protocol on time in queue, service time, and whether it should be implemented widely, but lacked necessary detail and showed limited insight

Narrowly analyzed, or did not analyze, the PE protocol on time in queue, service time, and whether it should be implemented widely and showed no insight

Impact of keeping current protocol

Weight: 30%

Thoroughly and insightfully explained the impact on service time and time in queue if retaining the PT protocol and if there is a 20% increase in calls using the PT protocol

Mostly thoroughly and moderately insightfully explained the impact on service time and time in queue if retaining the PT protocol and if there is a 20% increase in calls using the PT protocol

Explained the impact on service time and time in queue if retaining the PT protocol and if there is a 20% increase in calls using the PT protocol, but lacked necessary detail and showed limited insight

Vaguely explained, or did not explain, the impact on service time and time in queue if retaining the PT protocol and if there is a 20% increase in calls using the PT protocol and showed no insight

Additional metrics and data

Weight: 30%

Thoroughly and insightfully justified whether current data is enough to determine the success of the PE protocol and suggested additional metrics and data to measure the performance of the call center

Mostly thoroughly and moderately insightfully justified whether current data is enough to determine the success of the PE protocol and suggested additional metrics and data to measure the performance of the call center

Justified whether current data is enough to determine the success of the PE protocol and suggested additional metrics and data to measure the performance of the call center, but lacked necessary detail and showed limited insight

Vaguely justified, or did not justify, whether current data is enough to determine the success of the PE protocol and vaguely suggested, or did not suggest, additional metrics and data to measure the performance of the call center and showed no insight

Cultural competence and ethics: Respectful

Strongly engaged in transparent conversations and responded ethically in professional intercultural

Sufficiently engaged in transparent conversations and responded ethically in professional intercultural

Insufficiently engaged in transparent conversations and responded ethically in professional intercultural

Did not sufficiently engage in transparent conversations or respond ethically in professional

Grading Rubrics DAT/565 v4 Page 5 of 7

Criteria Exemplary 90–100% A- to A 

Proficient 74-89% C to B+

Developing  60-73% D to C-

Needs Improvement 0-59%

communication and interaction

Weight: 5%

settings; inclusively acknowledged the value of others within diverse communities

settings; adequately acknowledged the value of others within diverse communities

settings; narrowly acknowledged the value of others within diverse communities

intercultural settings; inappropriately acknowledged or did not acknowledge the value of others within diverse communities

APA, grammar, and writing mechanics

Weight: 5%

Greatly enhanced content through accuracy in grammar, sentence structures, sentence boundaries, word choice, and APA formatting

Moderately enhanced content through rare inaccuracies in grammar, sentence structures, sentence boundaries, word choice, and APA formatting

Somewhat detracted from content through occasional inaccuracies in grammar, sentence structures, sentence boundaries, word choice, and APA formatting

Greatly detracted from content through frequent inaccuracies in grammar, sentence structures, sentence boundaries, word choice, and APA formatting

Grading Rubrics DAT/565 v4 Page 6 of 7

Wk 6 Summative Assessment: Information Visualization Parking Space Usage Presentation

Criteria Exemplary 90–100% A- to A 

Proficient 74-89% C to B+

Developing  60-73% D to C-

Needs Improvement 0-59%

Project goals and recommendations

Weight: 30%

Thoroughly and insightfully outlined the project rationale, goals, and the recommendation of whether to continue the project

Adequately outlined the project rationale, goals, and the recommendation of whether to continue the project; and showed moderate insight

Partially outlined the project rationale, goals, and the recommendation of whether to continue the project; and showed limited insight

Vaguely outlined, or did not outline, the project rationale, goals, and the recommendation of whether to continue the project; and showed no insight

Box plot analyses

Weight: 30%

Thoroughly and insightfully analyzed the box plot charts for daily occupancy rates and by parking lot

Adequately analyzed the box plot charts for daily occupancy rates and by parking lot and showed moderate insight

Analyzed the box plot charts for daily occupancy rates and by parking lot, but lacked necessary detail and showed limited insight

Vaguely analyzed, or did not analyze, the box plot charts for daily occupancy rates and by parking lot and showed no insight

Scatter plot analyses

Weight: 30%

Thoroughly and insightfully analyzed the selected scatter plot charts by time of day

Adequately analyzed the selected scatter plot charts by time of day and showed moderate insight

Analyzed the selected scatter plot charts by time of day, but lacked necessary detail and showed limited insight

Vaguely analyzed, or did not analyze, the selected scatter plot charts by time of day and showed no insight

Critical thinking and problem solving: Make judgements, draw conclusions

Weight: 5%

Judgement to arrive at a conclusion was sound; identified and recommended the best solution

Judgement to arrive at a conclusion was mostly sound; identified and recommended an acceptable solution

Judgement to arrive at a conclusion was partially sound; identified and recommended a less favorable solution

Judgement to arrive at a conclusion was not sound or was illogical; identified and recommended an impractical solution or did not recommend a solution

APA, grammar, and writing mechanics

Greatly enhanced content through accuracy in grammar, sentence

Moderately enhanced content through rare inaccuracies in grammar,

Somewhat detracted from content through occasional inaccuracies in grammar,

Greatly detracted from content through frequent inaccuracies in grammar,

Grading Rubrics DAT/565 v4 Page 7 of 7

Criteria Exemplary 90–100% A- to A 

Proficient 74-89% C to B+

Developing  60-73% D to C-

Needs Improvement 0-59%

Weight: 5% structures, sentence boundaries, word choice, and APA formatting

sentence structures, sentence boundaries, word choice, and APA formatting

DAT/565 Grading Rubrics

Wk 2 Summative Assessment: Predictive and Qualitative Analysis Report
Wk 4 Summative Assessment: Call Time Business Research Email
Wk 6 Summative Assessment: Information Visualization Parking Space Usage Presentation