Week 2 Discussion

Running head: NAB 1

NAB 2

NAB

Name

Institutional Affiliation

NAB

Company Name

My company will be called Fizzy Bottles. It will be involved in the manufacturing, sale, and distribution of non-alcoholic beverages. The organization deals with a wide range of non-alcoholic beverage products, such as juices, soft drinks, ready to drinks, carbonated drinks, energy drinks, as well as bottled waters. Headquartered in New York, New York, United States, Fizzy Bottles plans to establish a high international presence in the next two years. For instance, the organization will develop a high presence in Asia-Pacific, Europe, Middle East, Africa, Latin America, as well as North America. By using this name, the organization plans to improve its level of brand identity, brand image, and brand awareness. The name "Fizzy" serves as both physical and functioning elements of the company as a trademark for product designation. In so doing, the title sets the organization apart by uniquely identifying it with non-alcoholic beverages. Besides, the company's name provides the behavioral way in which the main objectives of interest are symbolical, intangible elements of the brand within the context of perceiving consumers' experiences. These approaches justify the need to differentiate a narrow and broad meaning of the brand (Switala et al. 2018). The company's name is also important from the consumer's point of view since it emphasizes the categories of value that customers desire and expect from a specific brand. This phenomenon can communicate and influence emotions leading to particular needs and purchasing experiences. "Fizzy Bottles" is a name that expresses customers' desire for soft drinks that quenches their thirsts in pleasant ways. Also, the organization uses its name to assure customers that it has useful compounds with antioxidant properties.

Products

Fizzy Bottles produce and sell different types of non-alcoholic beverages. These products include non-alcoholic beverage products, such as juices, soft drinks, ready to drinks, carbonated drinks, energy drinks, as well as bottled waters. Other types of non-alcoholic beverages include enhanced waters, teas, coffees, and sports drinks. The formulation of Fizzy is a combination of Creatine, carbonated water, some Amino Acids (BCAAs)- branched-chain amino acids, Turmeric, Electrolytes, and B Vitamins but no caffeine. With no caffeine added, I can have a young and youthful target market as well. My drink promotes heart health and youthful exuberance. I am also considering a Caribbean flavor maybe Guava Pear, starfruit, or sugar-apple which I have not seen in the US Market. The main ingredient of soft drinks that the company will utilize is carbonated water. Carbonated waters are solutions of carbon dioxide in water (Kregiel, 2015). The carbon dioxide bubbles provide soft drinks with their characteristic fizzy mouthfeel. Also, this chemical content plays a critical role in keeping containers pressurized. Apart from carbonated water, non-alcoholic beverages will also contain sweeteners. The soft drinks will undergo sweetening in varying ways.

Furthermore, diet Fizzy drinks will utilize low-calorie sweeteners, such as aspartame, sucralose, and saccharine. Apart from sweeteners, the organization will use flavorings, which are comprised of additional ingredients that will be incorporated into the drinks to provide them their distinctive tastes. My two flavors will be Berry Berry Blast and Sparkling Watermelon. My focus will be on carbonated water or sparkling flavored water.

Mission

"Fizzy Bottles' mission is to optimize customers' entertainment, refreshment, and experiences through non-alcoholic beverages. Promote customers' satisfaction and gratification of our brand. Develop a comprehensive continuum understanding of consumer wants and needs to develop innovative products and designs to meet customer satisfaction. Attract and retain customer groups, boosting brand loyalty. "

References

Kregiel, D. (2015). Health safety of soft drinks: contents, containers, and Micro-organisms. BioMed research international, 2015.

Świtała, M., Gamrot, W., Reformat, B., & Bilińska-Reformat, K. (2018). The influence of brand awareness and brand image on brand equity–an empirical study of logistics service providers. Journal of Economics & Management, 33, 96-119.