Case Study #1

Wish You Wood Toy Store

Case Study #1 (pg. 129)

Discussion Questions:

1. Prepare a SWOT analysis for Wish You Wood toy store, based on the information given.

2. Using the SWOT analysis, what general corporate strategy would you recommend for Wish You Wood? Should the store continue or change its current approach?

Table 1.1 SWOT Analysis

INTERNAL	EXTERNAL
Strengths	Opportunities
Weaknesses	Threats

Table 1.2 General Corporate Strategy

Recommendation:

Continue or change its current approach: