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WishYouWood-CaseStudy1.docx

Wish You Wood Toy Store

Case Study #1 (pg. 129)

Discussion Questions:

1. Prepare a SWOT analysis for Wish You Wood toy store, based on the information given.

2. Using the SWOT analysis, what general corporate strategy would you recommend for Wish You Wood? Should the store continue or change its current approach?

3. Please follow the APA style of writing and review the “Avoid Plagiarism” document.

Table 1.1 SWOT Analysis

INTERNAL

EXTERNAL

Strengths

Opportunities

Weaknesses

Threats

Table 1.2 General Corporate Strategy

Recommendation:

Continue or change its current approach: