research

W I N T E R 2 0 2 1 I S S U E : 2 4

OPPORTUNITIES IN A POST

COVID-19 WORLD In a contactless world , most of the operations on

communicating with customers took place virtually .

Therefore digital communication became the only way to

keep your business working , and stay on line in the

industry . So try not to stop and advance in technology in

your hotel , make moves towards innovations . As COVID

started contactless gadgets made a huge step forward .

You can save money on staff by adopting a computer

system instead of reception . Now we have an opportunity

to start everything from a blank page . We now have a

chance to correct the mistakes we have done in past . So

below you can see some tips of the moments that you

should pay attention to :

Upgrading your website- very often hotels neglect the

importance of a good visual of a website . While the first

thing customer does to in order to know more about a

hotel , is visiting a website .

Collaborating with other businesses . Find a proper

message . Be on one line with fashion trends , in order to

influence as much people as you can .

Looking after your customer ’s reviews-

try to improve due to their feedbacks .

Do not ignore negative feedbacks , and

instead of hiding , let them shine online

and show that you are thankful and look

forward to changes in a better way . Like

that you will become closer to the

customer and receive their trust .

Rethinking your marketing strategy-

take advantage of the online advertising

field ! OTA ’s , social medias , popular

bloggers or even celebrities .

by Tamila Abdrakhmanova

WINTER 2021

HOW THE COVID CRISIS

WILL TRANSFORM THE

WAY WE EAT

COVID pandemic has not just

changed the way we are traveling

but also the way we are eating .

Takeaways are starting to be other

than just fast food , this is a thing

which will stay and even advance .

“We might even see Michelin star

restaurants moving to serve us in

food trucks !” (How the COVID

Crisis Will Transform the Way We

Eat , 2021). As soon as we can get

back to a “normal life” of going

out , delivery is a good way for a

restaurants to make additional

money . We started cooking more

by ourselves . Majority of people

are dismissed from work earlier in

order for them to be able to cook

as it is the only way to eat . A lot of

people do not like to cook but

unfortunately they are left with no

other choice . The pandemic

definitely came to stay so

restaurants , hotels and more had

to adapt to this trend , new ways

of delivering food and new

projects were seen to rise .

Takeaway is here to stay , with the

restrictions , with all the rules

restaurants started to open

business for takeaway this makes

sure that the restaurants don ’t

stay closed and don ’t stop

working

by Daniel Munk

HOW TO IMPROVE THE HOTELS

GUESTS EXPERIENCE DURING

PANDEMIC

New Hygiene measures

Check-in/Check-out optimisations

Personalised experience

Flexible cancellation policy

Online presence

Before even describing how to improve the hotel guest

experience during the pandemic , we should have an idea of

what makes a good guest experience? The guest experience

should start before the guest even arrives at the hotel . A good

guest experience is not only focused upon guest arrival , it as to

start way before . Personalised service , remarkable , memorable ,

this are just a few words hotels need to have to ensure a good

guest experience .

So How Can We Improve The Hotel Guest Experience while

living in a pandemic? This are the five best ways to do it :

In order to protect guests and workers each hotel should take

into consideration some policies to provide safety within health

of everyone . Regular hand washing , review the cleaning

procedures of each room and of each employee and ensure

rooms are cleaned and disinfected . Any hotel should have

personalised experience , and now with the social distancing

hotels should adapt to this "trend" . The check-in and the

check-out are the first and the last impression the guest has

with the hotel , small things like , being friendly , have a

welcoming smile can make a big difference on how the

costumer will see the experience he had or will have with the

hotel . It is likely that costumers now start to have in consider

cancelling the reservation or trip they had planned because of

the pandemic so , hotels should consider having free

cancelations fees or even have a flexible rebooking of the trip

planned . by Eduardo Stock

WINTER 2021

HOW TO SURVIVE AFTER

COVID-19 The hotel industry is a typical heavy asset investment industry, from the project planning, location, design, decoration and even management needs a long preparation period, often tens of millions of investment. The huge investment, the long investment cycle and the high risk of operation form the huge trial and error cost of the hotel industry, which not only seriously restricts the development of the hotel industry, but also seriously restricts the reform and innovation of the hotel industry. The lightweight of assets is the trend and dream of the hotel industry. Frankly speaking, the rigid demand function of the hotel is to sleep, take a bath, watch TV or surf the Internet.

At the beginning of the hotel design, more consideration is given to a bunch of requirements that have nothing to do with rigid demands. For example, the hotel lobby is the largest proportion of the hotel area and the heaviest cost, but it is the part that cannot produce operational value. It is believed that through the application of science and technology and the popularity of self-help facial scanning, the function of the hotel's vestibule will be further weakened. In the future, weakening the vestibule, conference room, catering and other scenes, effectively controlling the hotel decoration investment and improving the hotel floor efficiency ratio will be the main way to lighten the hotel assets. by Mark Mai

DID YOU KNOW? Countries around the world are approaching 2021 with one of the key problems of recent decades in the form of the coronavirus pandemic. Experts say that the pandemic will begin to decline closer to the spring of 2021, while the UK Department of Health has even promised to remove all coronavirus restrictions by the middle of the year.

Eduardo Stock 744572

Tamila Abdrakhmanova 743849

Daniel Munk 745041

Mark Mai 742146

Route Cantonale 51a, Le Bouveret

Term 2 Hospitality

WINTER 2021