S121 WIB601 PREPARATION FOR PROFESSIONAL PRACTISE

ASSESSMENT 1: Case Analysis TYPE: Individual DUE: Week 4, Sunday (midnight, Darwin Time) WORD COUNT: 2500 words (excluding Table of Contents, References and Appendices) MARKS: 35%Introduction Identify a local business in Darwin (could be retail, food, service, etc), understand its profile and do a SWOT analysis. Provide recommendations to out perform any competitors in the local market.Structure of the Assignment:

• Table of Contents (not included in the word count)

• Profile of the selected local business in Darwin.2.Information and background details about competitors in the market.3.Organisation structure and presence in Darwin.4.SWOT Analysis5.Recommendations to perform better than the competitors6.Conclusion.

• References (not included in the word count – 20 references required, in Harvard referencingstyle.

Any research conducted have to fall between 2015-2020 only for this assignment as thewebsite being used for research need to be current. Please review the rubric to clearly understand the marks distribution and weight.