White paper on Tesla

White Paper on the company Tesla, should be at least 2,500 words but no more than 3,000 words. This is approximately 10 pages, double-spaced in 12 point font, not including figures or charts (which are highly recommended). Cite your references and footnote any direct quotes, using APA style.

● Evaluate Tesla’s e-commerce activities through economic analysis.

● Be sure to scrutinize their annual reports and other filings with the SEC for a detailed view of the company’s financial performance and disclosures. You will be expected to provide an in-depth analysis of the company’s current e-commerce activities as well as some fresh insights into how these could be improved.

● Analyze the current strategy and future options for Tesla while considering industry factors such as the nature of brick-and-mortar and online competitors, barriers to entry, economies of scale, economies of scope, economies of specialization, first-mover advantage, externalities, reputation, and the pace of innovation in the sector, amongst other factors. Consider Tesla’s target marketing, product customization/differentiation, pricing, bundling, marketing, supply chain, value chain, customer lock-in, and customer segmentation. Be sure to explain the company’s unique selling points, as well as how it creates and delivers value.

● Your conclusion should summarize Tesla’s actual current or potential future competitive advantage(s) and assess whether it is sustainable. Will the company survive? If so, how well will it do? Would you invest your hard earned money in the company? Do not be afraid to make recommendations for how the company can improve their e-commerce presence and chances for success.

Example format: -catchy/edgy title Paragraph 1. Abstract Paragraph 2. Introduction​ (including a New Mission Statement for your Company) Paragraph ​3. Current Status/Background - Revenue Model - Competitive advantages - SWOT ​- Competition ​- ​Pricing ​- Target Market(s) ​-​ Marketing Activities: 4ps, 4 keys Paragraph ​4. Future Recommendations - Pricing Strategy ​- Target Market(s) - Marketing Strategy ​- Partnerships - Metrics for Success ​(could be Sales, MAUs, DAUs, CTR, Market Share, etc) - Plus other recommendations Paragraph 5. Conclusion/Summary