Case

profileParis04
WhiskyBusiness.PatternRecognitionDatastudent.xlsx

Data

Territory ID No. of Stores (in hundred) No. of Dealers (in hundred) No. of Popular Brands Population (in thousand) Sales (in $mil) Urban Type Region Dependent,Indepenent Variables Pearson's Correlation Coefficient r Relationship (strength + direction)
1 7 10 11 71 42 City South Sales & Population
2 5 0 13 73 26 Suburb South Sales & No. Stores
3 24 55 12 104 46 City South Sales & No. Pop Brands
4 24 52 8 112 63 City North Sales & No. Dealers
5 1 21 13 70 14 Suburb North
6 11 4 11 45 19 Suburb South
7 7 20 13 82 36 City North
8 23 58 9 128 12 Suburb South
9 13 27 9 103 20 City South
10 22 28 9 115 22 Suburb South
11 7 10 6 71 55 City South
12 5 0 13 73 29 City North
13 24 55 8 135 46 City South
14 24 52 14 66 16 Suburb North
15 1 21 13 70 14 City North
16 11 4 11 45 19 City South
17 7 20 13 62 16 Suburb South
18 23 58 9 128 12 Suburb South
19 13 27 3 103 20 City South
20 22 28 9 115 22 Suburb South
21 13 14 3 89 22 Suburb North
22 16 21 4 139 64 City South
23 16 57 3 111 24 Suburb North
24 8 3 12 68 3 City North
25 12 22 13 73 34 City North
26 14 20 11 85 13 Suburb South
27 1 9 14 56 8 City North
28 0 29 14 68 14 Suburb South
29 11 20 14 67 4.5 City North
30 6 9 9 62 7 Suburb South
31 3 12 15 58 12 Suburb North
32 13 21 12 96 33 City North
33 10 34 8 114 46 City North
34 12 7 13 70 29 Suburb South
35 17 16 16 100 21 Suburb South
36 15 37 9 143 48 City North
37 16 27 13 102 27 City South
38 12 51 6 153 80 City South
39 15 37 9 143 47 Suburb South
40 16 27 13 102 27 City South
41 12 51 6 153 80 City North
42 14 72 4 140 40 Suburb South
43 16 70 5 134 67 City North
44 12 7 13 70 29 City South
45 17 16 16 100 19 Suburb South
46 3 12 15 58 23 City North
47 13 21 12 96 33 City North
48 10 34 8 114 43 Suburb South
49 14 72 4 140 40 Suburb South
50 16 33 12 36 19 Suburb North
51 10 34 8 114 47 City North
52 14 72 4 122 37 Suburb South
53 16 70 5 121 65 City South

First, calculate the descriptive statistics (mean and standard deviation) of each variable. Next, determine the correlation coefficients between sales and each potential correlated variable in the data set. Interpret what these correlations mean. Include the magnitude and direction of each relationship. Is territory number an appropriate variable for a correlation? Why or why not?