Which segment of customers cares about CSR and which segment does not? Why? Explain

- Middle and High income customer care more about CSR brand.

-Segment of consumer that do not care about CSR:

- Seniors, older group of consumers

- price is more important that social issues

-Consumer from less developed countries.

Notes:

-Please use find journal article from google scholar (strictly no book) that is downloadable.

-Please use at least 8 journal article to justify the above answers.

-Word count; 1000.