whetten_dms09_ppt_03.pdf

Chapter  3:   Solving  Problems  Analy8cally  and   Crea8vely  

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Developing  Management  Skills  

Learning  Objec8ves  

1.  Increase  proficiency  in  analy9cal   problem  solving  

2.  Recognize  personal  conceptual   blocks  

3.  Enhance  crea9vity  by  overcoming   conceptual  blocks  

4.  Foster  innova9on  among  others    

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A  Model  of     Problem  Solving  

•  Step  1:  Define  the  Problem   –  Differen9ate  fact  from  opinion   –  Specify  underlying  causes   –  Tap  everyone  involved  for  informa9on   –  State  the  problem  explicitly   –  Iden9fy  what  standard  is  violated   –  Determine  whose  problem  it  is   –  Avoid  sta9ng  the  problem  as  a  disguised  

solu9on  

 

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A  Model  of     Problem  Solving  

•  Step  2:  Generate  Alterna9ve  Solu9ons   –  Postpone  evalua9ng  alterna9ves   –  Be  sure  all  involved  individuals  generate  

alterna9ves   –  Specify  alterna9ves  that  are  consistent  with  

goals   –  Specify  both  short-­‐  and  long-­‐term  solu9ons   –  Build  on  others’  ideas     –  Specify  alterna9ves  that  solve  the  problem  

 

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A  Model  of     Problem  Solving  

•  Step  3:    Evaluate  and  Select  an  Alterna9ve   –  Evaluate  rela9ve  to  an  op9mal  standard   –  Evaluate  systema9cally   –  Evaluate  rela9ve  to  goals   –  Evaluate  main  effects  and  side  effects   –  State  the  selected  alterna9ve  explicitly  

 

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A  Model  of     Problem  Solving  

•  Step  4:  Implement  and  Follow  Up  on  the   Solu9on  

–  Implement  at  proper  9me  and  in  the  right   sequence  

–  Provide  opportuni9es  for  feedback   –  Engender  acceptance   –  Establish  ongoing  monitoring  system   –  Evaluate  based  on  problem  solu9on  

 

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Constraints  on  the  Analy8cal  Problem-­‐ Solving  Model  

•   Step  1:  Defining  the  problems   –  Lack  of  consensus  on  the  problem   –  Acceptance  of  problem  defini9on   –  Symptoms  are  oTen  confused  

with  the  real  problem   –  Confusing  informa9on  

 

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Constraints  on  the  Analy8cal  Problem-­‐ Solving  Model  

• Step  2:  Genera9ng  Alterna9ves   –  Alterna9ves  are  evaluated  as  they  

are  proposed   –  Few  possible  alterna9ves  are  

usually  known   –  The  first  acceptable  solu9on  is  

usually  accepted   –  Alterna9ves  are  based  on  what  

was  successful  in  the  past    

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Constraints  on  the  Analy8cal  Problem-­‐ Solving  Model  

•  Step  3:  Evalua9ng  and  Selec9ng  an   Alterna9ve  

–  Informa9on  on  alterna9ves  is  limited   –  Search  for  informa9on  occurs  close  to  

home   –  The  type  of  informa9on  is  constrained  by  

other  factors   –  Gathering  informa9on  is  costly   –  Preferences  for  the  best  alterna9ves  are  

not  always  known  

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Constraints  on  the  Analy8cal  Problem-­‐ Solving  Model  

•  Step  4:  Implementa9on  and  Follow  up   –  Acceptance  is  not  always  forthcoming   –  Resistance  to  change   –  Uncertainty  about  what  part  of  

solu9on  to  monitor   –  Poli9cal  and  organiza9onal  processes  

must  be  managed   –  It  may  take  a  long  9me  to  implement  a  

solu9on  

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Impediments  to  Crea8ve  Problem   Solving  

• Most  people  assume  crea9vity  is   one  dimensional  

• Almost  everyone  has  created   blocks  that  inhibit  our  crea9vity  

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Four  Types  of  Crea8vity  

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Key  Dimensions  of     the  Four  Types  

Insert  Figure  3.2  

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Examples  for  Four  Types  

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Conceptual  Blocks   Mental  obstacles  that  constrain  the   way  problems  are  defined.   Examples  of  overcoming  blocks:   1.  Percy  Spencer’s  Magnetron  led  

to  the  inven9on  of  the   microwave  

2.  Spence  Silver’s  Glue  led  to  the   development  of  the  enormously   popular  Post-­‐It  Notes  

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Conceptual  Blocks  

1.  Constancy   2.  Commitment   3.  Compression   4.  Complacency  

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deBono’s  Ways  of  Thinking  

• Ver9cal  Thinking   –  Con9nuity   –  Chooses   –  Stability   –  Searches  for  

what  is  right   –  Analy9c   –  Where  the  idea  

came  from   –  Develops  an  idea  

•  Lateral  Thinking   –  Discon9nuity   –  Changes   –  Instability   –  Searches  for  what  is   different  

–  Provoca9ve   –  Where  the  idea  is   going  

–  Discovers  the  idea  

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Mul8ple  Thinking  Languages   The  more  languages  available  to   problem  solvers,  the  more  crea9ve   the  solu9on  will  be:   •    Words   •    Symbols   •    Sensory  (i.e.  smell)   •    Feelings  and  emo9ons   •    Visual  imagery  

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The  Matchs8ck  Configura8on  

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Perceptual  Stereotyping  

When  individuals  define  present   problems  in  terms  of  problems  that   they  have  faced  in  the  past.  

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Shakespeare  Riddle  

Insert  figure  3.5  

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Ignoring  Commonali8es  

Crea9vity  is  blocked  when   individuals  fail  to  find  the  common   thread  that  exists  between  dissimilar   problems.  

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Name  That  Ship!  

Insert  figure  3.6  

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Examples  of  Compression  

Ar9ficial  Constraints  

Separating Figure From Ground

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Examples  of  Complacency  

• Noninquisi9veness:  Unwillingness   to  ask  ques9ons  

• Bias  against  thinking:        Inclina9on  to  avoid  doing  mental   work  

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Insert  Table  3.4  

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Stages  in  Crea8ve  Thought  

• Prepara9on   • Incuba9on   • Illumina9on   • Verifica9on  

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Ways  to  Improve  Problem   Defini8on  

• Make  the  strange  familiar  and  the   familiar  strange  –  Synec9cs   –  Use  analogies:  personal,  direct  

symbolic,  and  fantasy  

• Elaborate  the  defini9on   • Reverse  the  defini9on  

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The  Five-­‐Figure  Problem  

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Ways  to  Generate  More   Alterna8ves  

1.  Defer  judgment  –  Brainstorming   2.  Expand  current  alterna9ves   3.  Combine  unrelated  a`ributes  

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Rules  of  Brainstorming  

1.  No  evalua9on  of  ideas  is   permi`ed  

2.  Wild  ideas  are  encouraged   3.  Quan9ty  before  quality   4.  Build  on  ideas  of  others  

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Morphological  Synthesis  

1.  The  problem  is  wri`en  down   2.  A`ributes  of  the  problem  are  

listed   3.  Alterna9ves  to  each  a`ribute  are  

listed   4.  Different  alterna9ves  from  the  

a`ributes  are  combined  

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Rela8onal  Algorithm  

Applying  connec9ng  words  that   force  a  rela9onship  between  two   elements  in  a  problem.  

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Hints  to  Facilitate  Crea8ve   Problem  Solving  

•  Give  yourself  relaxa9on  9me   •  Find  a  place  where  you  can  think   •  Talk  to  other  people  about  ideas   •  Ask  other  people  for  their  sugges9ons   about  your  problems  

•  Read  a  lot   •  Protect  yourself  from  idea-­‐killers  

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A  Model  of  Analy8c  and  Crea8ve   Problem  Solving  

Insert  figure  3.10  

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Three  Principles  for  Fostering   Crea8vity  

1.  Pull  people  apart;  put  people   together  

2.  Monitor  and  prod   3.  Reward  mul9ple  roles  

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Enabling  Crea8vity  in  Others  

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Behavioral  Guidelines   • Follow  the  four-­‐step  procedure  for   analy9cal  decision-­‐making  

• Employ  the  four  types  of  crea9ve   decision-­‐making  

• Try  to  overcome  conceptual  blocks   • Elaborate  problem  defini9ons   • Elaborate  possible  alterna9ves   • Foster  crea9vity  with  coworkers  

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Copyright  Informa8on  

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