Communication plan final question

Running head: COMMUNICATION PLAN 4

Wheelies Communication Plan

Communication strategy for Wheelies, a small San Francisco bike and bicycle rental company, is attempting to expand its market reach by using sophisticated marketing techniques. This may be developed by answering common, simple questions. Basic questions, on the other hand, may have very difficult responses, necessitating the creation of a correspondence plan to help with describing what the anticipated message should be, who will be the interest group, and the ideal way for conveyance (Ramirez, et al 2020).

Data Analysis

This information was collected using a variety of quantitative methods that provide information that can be expressed numerically. Quantifiable information such as quantity, frequency, and value aid us in evaluating and deciding on the overall viewpoint of visitors to San Francisco. Testing, overviews, perception, and recording of information and events, as well as obtaining essential information from the board frameworks, are all part of the process (Ramirez, et al 2020).

Demographics and Target Audience Analysis

The data collected may be used to characterize and segment the primary interest group for Wheelies. The section on "Guest Profiles" contains the most important information from this reality sheet. This data includes statistics indicating the average age, sex, and salary of San Francisco's typical visitors (Ramirez, et al 2020).

With this information, it will be easier to segment the primary interest group and create marketing activities that are tailored to the demographics of that segment. For example, we know from the data that women visit the area more often than males. This information may help in creating a marketing strategy that targets the primary interest group, which is defined as women. The information collected on age (for example, the average time spent by visitors is 40.1) is also important and may be used to create targeted advertisements for that age group (Ramirez, et al 2020).

The demographic data collected is mostly comprised of family and employees. When concentrating on a crowd of people, it's critical to be aware of age groups, sexual orientation, culture, and so on. To find your perfect interest group, first decide what demographics and psychographics your company typically attracts. Demographics describe "who" your customers are, whereas psychographics describe "why" they are buying. Age, sexual orientation, race, income, home ownership, and marital status are all common demographic factors that an organization may consider when forming a focus group (Ramirez, et al 2020).

When identifying organizations or individuals who are known as interest groups and who will buy an item, demographic information is critical. Wheelies' communication methods aren't appropriate for concentrating on crowds. One, they use coupons and distribute them far from the shop, and they have a Facebook page that hasn't been updated in over two months (Ramirez, et al 2020).

References

Dudovskiy, J. Quantitative Data Collection Methods - Research-Methodology. Business Research Methodology. https://research-methodology.net/research-methods/quantitative- research/.

Privacy & Data Security Update (2016). (2019, July 18). https://www.ftc.gov/reports/privacy- data-security-update-2016.

Ramirez JD/CIPP, N. (2020, November 8). Data Privacy Laws: What You Need to Know in 2020.Osano