Problem

1

What new factors can you create?

Objectives

• Explore value innovation as an approach to entrepreneurial opportunity analysis and new venture creation

• Explore the impact of creating factors on your success as an entrepreneur

2

Macroeconomic

Change

Entrepreneurial  Motivation

Entrepreneurial 

Behavior

Industry

Condition

Industry

Status

Opportunity  Identification

Value

Innovation

Eliminate

Reduce 

Raise 

Create

Competition

The Opportunity Analysis Canvas TM

Entrepreneurial  Mindset

Value Innovation (Kim & Mauborgne, 1997)

3

Be thoughtful in selecting the key features for your value curve

cnn.com

4

Summary

• Are there opportunities to create new factors that will satisfy customers in new ways? – And make the competition less relevant

• If entirely new features or benefits can be delivered by your product or service: – You are unique in this way

– You are highly valuable to customers

– You are a viable competitor in the market