public relation

· “ What is Public Relations? Links to an external site. ”

· Coombs and Holladay, It’s Not Just PR, pages 1-140.

Watch

· “ Getting Real in Public Relations - Ethical Questions in Practice. Links to an external site. ” An interview/debate sponsored by the UK Chartered Institute in Public Relations, May 21, 2012.

· Melanie McNaughten “ Ethics and Public Relations Links to an external site. ” video.

Assignments

· Discussion Post: Post on the Discussion Board a maximum 1000-word essay on the meaning, role, and value of public relations in global society. Provide robust  analysis of the place of ethics in the practice of public relations. Do not merely summarize the various ethical approaches; try to apply them. In other words, what does ethical action look like in PR? What  should it look like? Why?  Cite course readings in your response.